Challenges of Measuring Emotional Loyalty and Fostering Unified Support

  • July 21 2022
  • Resource: Daily News

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More

Challenges of Building Emotional Loyalty in Changing Customer Landscape

  • July 15 2022
  • Resource: Daily News

Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More

You Can’t Measure Happiness, but You Can Measure Success – Financial Metrics for Customer Loyalty Strategies

  • June 22 2022
  • Resource: Daily News

Acquiring internal support for customer loyalty programs and strategies can be a challenge for any brand. When it comes to adding new technology, functionality, or program benefits, marketers must work across brand teams to secure buy-in and...Read More