Best Western and Disney Collaborate in Customer Experience Campaign

  • November 12 2018
  • Resource: Daily News
  • Peter Mills | Loyalty360

On the second day of Customer Expo 2018, leaders from several brands gathered in a breakout session to present on the subject of brand collaboration.   The first to speak was Fred Pratt, Director of Marketing for Best Western. He talked...Read More

Best Western Stays Visible with a Dynamic Approach to Marketing

  • November 01 2018
  • Resource: Daily News
  • Peter Mills, Loyalty360

At Customer Expo 2018, Fred Pratt, Director of Marketing for Best Western Hotels & Resorts, gave presentations that shared how his brand was able to create customer loyalty through awareness and collaboration. With 4,200 properties in 100...Read More

Best Western Celebrates 30th Anniversary of Loyalty Program

  • May 22 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

Last week, Best Western hotels announced the 30th anniversary of its rewards program. The program has grown from 180,000 members to 32 million since its creation.   Dorothy Dowling, Chief Marketing Officer and Senior Vice President with...Read More

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