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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
There are challenges associated with loyalty programs in every industry, but it appears there might be more facing grocery retailers. Loyalty360 talked to Eastwest Marketing Group CEO Lou Ramery about this intriguing topic.Can you talk about why...Read More
Driving customer loyalty is a challenge no matter the market. But, when it comes to the luxury market, are there different considerations? Loyalty360 talked to Eastwest Marketing Group CEO Lou Ramery about this intriguing topic.What challenges...Read More
For many companies, branding is about consistency: How things will look, what tone communications will carry, and how promotional efforts will be handled. For other brands, however, this positioning is the foundation upon which everything else is...Read More