Heightened Focus on Customer Loyalty, Brand Value Crucial for Panera Bread

  • November 15 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Panera Bread have successfully followed a path of customer loyalty that has enhanced the brand’s image and value among its customer base. During Panera’s recent third-quarter earnings conference call, Ron Shaich, company...Read More

Loyalty Expo Session Showcases the Science Behind Creating an Integrated Loyalty Strategy

  • February 26 2014
  • Resource: Daily News
  • Loyalty360

T-Mobile’s “Uncarrier” Rebranding Provides a Rich Example of How to Weave Diverse Tactics into a Truly Integrated Loyalty StrategyWhat is the key challenge in loyalty marketing? Ensuring that programs and tactics work together to...Read More

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