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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More
When Rick Boubelik, Vice President of Loyalty at Epsilon, sits down with a client who wants to start a customer loyalty or rewards strategy, he always peppers them with a few foundational questions.
The first question being: “Why do you...Read More
Epsilon has launched Epsilon PeopleCloud Loyalty Essentials, a new offering that simplifies and optimizes loyalty management for mid-size brands by providing key capabilities and services available in Epsilon PeopleCloud Loyalty.
Epsilon’s ...Read More
In today’s global marketplace, there are constant disruptions and uncertainties. Whether it be the upcoming US election, BREXIT, swings in the economy or global health concerns, change is inevitable.
Staying connected to your clients and...Read More
Talk of personalized marketing has been a huge thing within the customer loyalty space over the last two or three years. Brands want to move away from traditional forms of advertisement like TV commercials, billboards, magazine spreads, etc., to...Read More
The first customer loyalty programs, founded by airlines companies, were based around transactions. Customers purchased company products or services, earned points or miles, and eventually redeemed those points or miles for perks and rewards. A...Read More
Epsilon, an Alliance Data company, has signed a new multiyear agreement with Dunkin’ Brands, the parent company of Dunkin’ and Baskin-Robbins. Epsilon will continue to provide loyalty marketing technology and related services in...Read More
Epsilon is a global marketing company with offices around the world. For more than 40 years, they’ve been helping brands improve their marketing, build better customer relationships and find new customers.Loyalty360 sat down with Tamara...Read More
Loyalty programs come in all shapes and sizes. Some are basic, some are more sophisticated, while some weigh heavily on points earned, and others seek to leverage experiences.
Loyalty360 talked to Jennifer Browers, Strategic Marketing...Read More
Epsilon, a global leader in creating connections between people and brands, recently received the prestigious 2017 Partner of the Year award by Citi.
The award recognizes Epsilon’s high levels of performance and service providing...Read More