3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Epsilon Cites Adaptability, Predictive Modeling, and Contactless Loyalty as Keys to Success In 2021

  • November 30 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

When Rick Boubelik, Vice President of Loyalty at Epsilon, sits down with a client who wants to start a customer loyalty or rewards strategy, he always peppers them with a few foundational questions. The first question being: “Why do you...Read More

Epsilon Launches New Loyalty Solution for Mid-Size Brands

  • September 22 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Epsilon has launched Epsilon PeopleCloud Loyalty Essentials, a new offering that simplifies and optimizes loyalty management for mid-size brands by providing key capabilities and services available in Epsilon PeopleCloud Loyalty. Epsilon’s ...Read More

Adapting Loyalty in the Face of Economic Disruption | Exclusive Q&A with Rick Boubelik, Senior Director of Loyalty at Epsilon

  • April 29 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

In today’s global marketplace, there are constant disruptions and uncertainties. Whether it be the upcoming US election, BREXIT, swings in the economy or global health concerns, change is inevitable. Staying connected to your clients and...Read More

Company Acquisition Comes with Huge Data Reserves

  • April 15 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

Talk of personalized marketing has been a huge thing within the customer loyalty space over the last two or three years. Brands want to move away from traditional forms of advertisement like TV commercials, billboards, magazine spreads, etc., to...Read More

Epsilon Executive Advises Brand to Establish Big L Loyalty

  • March 05 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

The first customer loyalty programs, founded by airlines companies, were based around transactions. Customers purchased company products or services, earned points or miles, and eventually redeemed those points or miles for perks and rewards. A...Read More

Dunkin’ Further Integrates with Alliance Data’s Epsilon to Modernize Customer Experience

  • November 14 2018
  • Resource: Daily News
  • Peter Mills | Loyalty360

Epsilon, an Alliance Data company, has signed a new multiyear agreement with Dunkin’ Brands, the parent company of Dunkin’ and Baskin-Robbins. Epsilon will continue to provide loyalty marketing technology and related services in...Read More

Epsilon Discusses Subscription-Based Loyalty Model

  • August 10 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

Epsilon is a global marketing company with offices around the world. For more than 40 years, they’ve been helping brands improve their marketing, build better customer relationships and find new customers.Loyalty360 sat down with Tamara...Read More

Epsilon’s Jennifer Browers: Capturing Observational Data and Tying It to Loyalty Programs is Vital

  • January 31 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty programs come in all shapes and sizes. Some are basic, some are more sophisticated, while some weigh heavily on points earned, and others seek to leverage experiences.   Loyalty360 talked to Jennifer Browers, Strategic Marketing...Read More

Epsilon Receives Esteemed Honor for Customer Loyalty Excellence

  • October 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Epsilon, a global leader in creating connections between people and brands, recently received the prestigious 2017 Partner of the Year award by Citi. The award recognizes Epsilon’s high levels of performance and service providing...Read More

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