SAP Buys hybris to Deliver Cutting Edge Customer Experience, E-Commerce

  • June 06 2013
  • Resource: Daily News

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for an undisclosed sum.According to SAP...Read More

SAP Mobilizes Retail, Connecting Retailers With Consumers to Transform the Shopping Experience and Boost Customer Loyalty

  • January 17 2013
  • Resource: Daily News
  • SAP

New Mobile Apps for Retail Provide Access to Customer Loyalty Insights, Product Availability, Sales Patterns and Other Crucial Functions to Help Retailers Drive Sales and Improve Customer ServiceExtending its commitment to innovation in retail...Read More

CEM Requires Clear Strategy; Right Tools

  • September 25 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

CEM Requires Clear Strategy; Right ToolsEnabling a company’s Customer Experience Management Vision requires the right technology and the recognition that the entire organization needs to be involved, according to experts who discussed during...Read More

The Loyalty Revolution: Leveraging Data to Drive More Valuable Customer Relationships and Loyalty through Relevance

  • July 18 2012
  • Resource: Daily News
  • Loyalty 360

Today and in the future, loyalty is increasingly intertwined with CRM in ways very different than the original frequent flyer programs launched 30+ years ago. On Tuesday, July 24th at 1pm EDT, Bernard Chung, Senior Director, Solution...Read More

Dyson and SAP Out of the Box and Beyond the Box Thinking Will Keep Dyson on Top

  • June 14 2012
  • Resource: Daily News
  • Lynne Woehrle Stephenson, Loyalty 360

“One of the core tenants of effective loyalty programs is the ability to engage in and enhance the dialogue with the customer that enhances the customer service, experience and helps match expectations between the customer and the brand...Read More

Dyson set to enhance customer experience with SAP

  • May 29 2012
  • Resource: Daily News
  • Manufacturing & Logistics IT

Dyson's continual ability to think differently and to innovate has resulted in an ever increasing range of products with high levels of demand from customers across the globe. At the heart of Dyson's business growth is its customers; they...Read More

SAP® Mobile Apps Connect Businesses and Consumers - from the Boardroom to the Shopping Center

  • May 16 2012
  • Resource: Daily News
  • SAP

B2E and B2C Mobile Apps from SAP and Expansive Partner Ecosystem Increase Worker Efficiency, Enhance Consumer Experience and Enable Commerce TransactionsExtending its commitment to drive mobile innovation from the enterprise to consumers, SAP AG...Read More

A Discussion of Loyalty with SAP & Loyalty 360

  • May 08 2012
  • Resource: Daily News
  • Loyalty 360

Loyalty Experts Mark Johnson of Loyalty 360 and Vinay Iyer of SAP will discuss the changing dynamics of the loyalty marketplace on an upcoming  21st Century Business Series on Loyalty Strategy ManagementThe 21st Century Business Series...Read More

Over half of loyalty programs either have a social media or mobile communication-enabled component currently in place or in development, according to research recently conducted by VIPdesk and Banyan

  • May 03 2012
  • Resource: Daily News
  • SAP

Global customers such as 3M and Optimal Solutions are seeing the results of a new sales-effectiveness approach with a cloud solution from SAP AG. Since the launch of the SAP® Sales OnDemand solution in mid-2011, a growing number of companies...Read More

SAP Positioned in Leaders Quadrant for Marketing Resource Management

  • February 15 2012
  • Resource: Daily News
  • SAP

WALLDORF, Germany, Feb. 14, 2012—SAP AG (NYSE: SAP) today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Marketing Resource Management (MRM) report.(1)  SAP was recognized as a leader...Read More

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