Aimia Study Makes Case for Segmentation-Driven Social Media Strategy Based on Six Social Media Personas

  • June 01 2012
  • Resource: Daily News
  • Aimia

Control and Trust Drive Levels of Motivation and Participation in Social MediaAimia (TSX: AIM), a global leader in loyalty management, today unveiled an industry-first segmentation model that reveals six distinct social media personas, based upon...Read More

CorFire and edo to Connect Purchase Data and Targeted Offers via Mobile

  • June 01 2012
  • Resource: Daily News
  • edo

Integrated mobile wallet and marketing solution will enable retailers to deliver targeted offers to customers, prospects CorFire™, the mobile commerce business of SK C&C USA and the leading provider of mobile technology solutions; and...Read More

the first club and IHG partner to offer Priority Club Rewards members new Digital Rewards program

  • June 01 2012
  • Resource: Daily News
  • the first club

First-in-kind program introduces instant point redemption for Internet and mobile downloads Starting this month, IHG (InterContinental Hotels Group) which manages the world’s largest hotel loyalty program, Priority Club® Rewards, will...Read More

Building Loyalty with the Power of Promotion

  • June 01 2012
  • Resource: Daily News
  • Loyalty 360

Loyalty 360 Hosted Webinar Presented by IC Group to Showcase Power of Promotions Best Practices Applied to Loyalty and Rewards Programs Are you searching for that one great idea to create immediate engagement with your customers? Join IC Group...Read More

Customer experience beats price when it comes to loyalty, says Aspect

  • May 31 2012
  • Resource: Daily News
  • Aspect

Research announced by Accenture yesterday has found that consumers are more likely to be turning their backs on stores, banks and energy companies due to inferior customer service rather than price. Recent research by customer contact software...Read More

University of Michigan athletics to launch student loyalty program

  • May 31 2012
  • Resource: Daily News
  • Kellie Woodhouse, AnnArbor.com

The University of Michigan Athletic Department is in the beginning stages of developing a student loyalty program.David Ablauf, associate athletic director for media and public relations, confirmed that the athletic department is "exploring a...Read More

B2B Marketers: Your Targets Are Mobile

  • May 31 2012
  • Resource: Daily News
  • eMarketer

Mobile advertising is a springboard into mobile content offeringsBusiness professionals are snatching up smartphones and tablets at a faster rate than the general US population as they look to these mobile devices for greater work efficiency...Read More

Aprimo Positioned in "Leaders" Quadrant of Analyst Firm's Magic Quadrant for Multi-Channel Campaign Management

  • May 30 2012
  • Resource: Daily News
  • Aprimo

Aprimo®, a Teradata company and a global leader in cloud-based integrated marketing solutions, today announced its positioning in the "Leaders" quadrant of the "Magic Quadrant for Multi-Channel Campaign Management" (MCCM) report by industry...Read More

Target Brings shopkick to Stores Nationwide

  • May 30 2012
  • Resource: Daily News
  • Target

Mobile, location-based App rewards guests for visiting Target locations Target is pleased to announce that it is now the largest retailer to offer its guests the shopkick app via their smart phones. Starting today, Target guests nationwide can...Read More

Confirmit Receives a 2012 CRM Excellence Award from Customer Interaction Solutions Magazine

  • May 30 2012
  • Resource: Daily News
  • Confirmit

Confirmit Horizons Honored for Helping Clients Improve CRM through Multi-channel PlatformConfirmit, the leading global software provider for Customer Experience, Employee Engagement and Market Research, announced today that TMC, an integrated...Read More

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