Badgeville Partners with Yammer to Enhance Employee Performance and Engagement

  • May 22 2012
  • Resource: Daily News
  • Badgeville

Badgeville teams with leading enterprise social network to surface high-value employee behavior and rewards. Badgeville, the gold standard for gamification, today announced a key integration that builds on its partnership with Yammer, the leading...Read More

Gilbarco Certifies Loyalty Leader, Kickback Points as First Applause(TM) Loyalty Partner

  • May 22 2012
  • Resource: Daily News
  • Gilbarco Veeder-Root

Partners Will Showcase Solution at NACStech 2012 Gilbarco Veeder-Root announces the certification of Kickback Points with their generic loyalty interface for the Applause Media System. This milestone marks the first time an embedded digital...Read More

Experian Marketing Services acquires Conversen, a revolutionary technology platform that powers more robust campaign management

  • May 22 2012
  • Resource: Daily News
  • Experian Marketing Services

Acquisition accelerates Experian Marketing Services' momentum in offering clients best-in-class cross-channel marketing products and services Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today...Read More

Eyes on 'Return & Earn'

  • May 21 2012
  • Resource: Daily News
  • Carole Donoghue, CSP Daily News

A peek at how ExxonMobil's new loyalty program is faring Exxon Mobil Corp. is close to announcing a new cross-promotion partner for its recently unveiled loyalty program, "return and earn," according to marketers attending a recent brand...Read More

Customer Loyalty Thought Leader Partners with Aimia

  • May 21 2012
  • Resource: Daily News
  • Aimia

Aimia to sponsor, contribute to Loyalty Truth blogAimia, Inc. is pleased to announce its affiliation with Hanifin Loyalty LLC whereby Bill Hanifin, a recognized leader in loyalty marketing, payment systems, and technology, will serve as Consulting...Read More

Bungee Loyalty helps pull customers back

  • May 21 2012
  • Resource: Daily News
  • Michael Sears, Journal Sentinel

Too many companies, David Gee says, focus on everything but customer loyalty. Constantly offering deals to attract new business, they pay little attention to the fact that customers are leaving through the back door. "Traditional marketing has...Read More

Citi and American Airlines Announce the New CitiBusiness(R) / AAdvantage(R) World MasterCard(R)

  • May 18 2012
  • Resource: Daily News
  • Citi

New Benefits Include Double American Airlines AAdvantage(R) Miles for Purchases on American Airlines and in Select Business Categories, Five Percent Annual AAdvantage Mileage Bonus on Purchases Made and Free First Checked Bag Providing new...Read More

Worldwide Study by Satmetrix® Shows Global Business Anti-Social in a Social Media Age

  • May 18 2012
  • Resource: Daily News
  • Satmetrix

B2B desperately lags behind B2C in social media adoption with 75 percent not measuring social media. New worldwide research published today by Satmetrix®, the Net Promoter® software company, highlights that the majority of organizations...Read More

Cardlytics Brings The Power of Transaction-Driven Marketing to Credit Card Portfolios

  • May 18 2012
  • Resource: Daily News
  • Cardlytics

Cardlytics, the pioneer of transaction-driven marketing(TM) in banking, announced today the release of "Cardlytics for Credit," an integrated suite of technology and services that enable financial institutions to effectively leverage transaction...Read More

Futura Loyalty Group Partners With MileagePlus to Offer Award Miles in the United States

  • May 17 2012
  • Resource: Daily News
  • The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. ("Futura") announced today that it has entered into an agreement with Mileage Plus Holdings LLC, a wholly owned subsidiary of United Continental Holdings, Inc., allowing Futura to provide MileagePlus award miles to...Read More

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