Truaxis (formerly BillShrink) Names Jen Millard Chief Revenue Officer

  • October 06 2011
  • Resource: Daily News
  • Truaxis

REDWOOD CITY, Calif., Oct. 5, 2011—Truaxis,  the leading provider of data-driven personalized services  like the innovative financial technology StatementRewards and the popular money-saving search engine BillShrink.com...Read More

How Generation Y will reshape customer loyalty

  • October 06 2011
  • Resource: Daily News
  • Aimia

New study explores Millennial attitudes towards loyalty, privacy and technology: Gen Y skeptical of location-based offers, mobile wallet; but will reveal personal details for fast, free and easy rewardsMONTREAL, Oct. 5, 2011 - Comprising more...Read More

Groupe Aeroplan Adopts New Name and Global Brand Identity

  • October 05 2011
  • Resource: Daily News
  • Groupe Aeroplan

Montreal (Quebec), October 5, 2011 − Groupe Aeroplan Inc. (TSX: AER), a global leader in loyalty management, today launched its new name and global brand identity. Effective immediately, Groupe Aeroplan will carry on business as Aimia. ...Read More

Facebook's Brand of Loyalty

  • October 05 2011
  • Resource: Daily News
  • Emily Steel, The Wall Street Journal

Companies have spent the past few years trying to amass Facebook fans for their products and services. Now they’re trying to figure out how to squeeze value out of them.That’s prompting marketing companies to develop new offerings...Read More

Chartwells' YouFirst Program Drives Guest Satisfaction for Students

  • October 05 2011
  • Resource: Daily News
  • Chartwells

RYE BROOK, N.Y., Oct. 4, 2011—In 2009 Chartwells Higher Education Dining Services, the leading U.S.  college and university foodservice provider, made a commitment to become the industry leader in associate and student loyalty by...Read More

Xignite Expands Senior Management To Put Customers First

  • October 05 2011
  • Resource: Daily News
  • Xignite, Inc.

SAN MATEO, CA – October 3, 2011 - Xignite, Inc., the leading financial market data cloud provider, announced that Cameron Karr has joined its management team as Vice President of Customer Success. Xignite has always set the highest possible...Read More

Mindshare Technologies Closes $20 Million Investment from Sorenson Capital

  • October 05 2011
  • Resource: Daily News
  • Mindshare Technologies

SALT LAKE CITY, Oct 04, 2011—Investment Follows Mindshare’s Recent Financial Milestone of 100 Months of Consecutive Recurring Revenue GrowthMindshare Technologies today announced that it has received a $20     million...Read More

The 4 Levels of Gamification

  • October 05 2011
  • Resource: Daily News
  • Luke Peterschmidt, Geek Dynasty

One word – Gamification – is being used to mean such a wide variety of end results. One company’s gamification looks nothing like another company’s gamification. This seems to raise a barrier when explaining gamification...Read More

Google Wallet will impact merchant loyalty programs: experts

  • October 05 2011
  • Resource: Daily News
  • Chantal Tode, Mobile Commerce Daily

While the recent introduction of the first Google Wallet app is not likely to have much of an impact on sales for the 2011 holiday shopping season, the longer-term benefits for merchants will include better loyalty conversion rates and an...Read More

BI WORLDWIDE's Mobile Engagement Solution Wins “Top HR Product of the Year”

  • October 05 2011
  • Resource: Daily News
  • BI WORLDWIDE

Edina, MN, October 3, 2011 – BI WORLDWIDE’s patent-pending mobile employee engagement solution, RAVE®, has been named a Top Human Resources Product of the Year by Human Resource Executive® magazine. RAVE is a revolutionary...Read More

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