IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer

  • June 25 2012
  • Resource: Daily News
  • IBM

Marketers to Reach Customers Through New Mobile Device Ads; IT a Hurdle IBM’s new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with...Read More

Reward Your Drive™ with GoBumper™ by Expressing Loyalty to the Brand, Business or Cause you Love

  • June 25 2012
  • Resource: Daily News
  • GoBumper

New Chicago based company GoBumper™ announces the birth of Bumpees™, on-vehicle messages that reward drivers for brand loyalty.  Adam Fridman and Jeffrey Sogolov are the proud cofounders of GoBumper™—a start-up that...Read More

Greek Bank Scoops International Loyalty Award

  • June 25 2012
  • Resource: Daily News
  • Loyalty Consulting UK

Alpha Bank’s Bonus Loyalty Programme won Best Loyalty Programme of the Year - Financial Services at the inaugural Loyalty Awards, held in the prestigious Grosvenor House Hotel in London’s Mayfair on Tuesday 12th June. The top...Read More

NCR Shows How Independent Grocers Can Improve Customer Service, Loyalty, Back Office Efficiency at Unified Grocers Expo

  • June 22 2012
  • Resource: Daily News
  • NCR Corporation

Technology solutions that increase customer service, customer loyalty and store efficiency are more important than ever and are increasingly within reach of independent grocery stores seeking to compete with larger chains, a point NCR...Read More

KANA to Speak at the CITIZEN 2012: Next-Generation Citizen Engagement Conference

  • June 22 2012
  • Resource: Daily News
  • KANA

Keynote Focuses on Best Practices for Cost-Effective Multi-Channel Citizen-Centric Government KANA Software, Inc., a global leader in customer service solutions delivered on-premise or in the cloud, and used by more than 850 commercial and public...Read More

Commerce Bank Partners with Affinity Solutions and Affinion Loyalty Group to Enhance Cardholder Rewards Platform

  • June 22 2012
  • Resource: Daily News
  • Affinity Solutions

Commerce Bank ( www.commercebank.com ), a subsidiary of Commerce Bancshares, Inc., today announced new relationships with Affinity Solutions ( www.affinitysolutions.com ) and Affinion Loyalty Group (ALG; www.affinionloyalty.com ) to enhance the...Read More

Study Shows Disconnect Between Timing of Marketing Campaigns and Effectiveness

  • June 21 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

There is a large disconnect between when major retailers conduct social media and e-mail marketing campaigns and when they receive the most engagement, according to a new report from Yesmail Interactive, Portland, Ore. Analyzing campaigns of 20...Read More

Photo Release -- New Bazaarvoice Conversation Index Reveals Who's More Satisfied: Millennials, GenX, or Boomers

  • June 21 2012
  • Resource: Daily News
  • Bazaarvoice

Conversation Index, Vol. 4 Taps Into First-Person Input From People Around the World to Reveal Generational Insights and MoreBazaarvoice, Inc., (Nasdaq:BV) today released the fourth edition of The Conversation Index, its quarterly research series...Read More

Social Media’s Impact On Mobile Commerce: Visits Are Up, Conversions Are Down

  • June 21 2012
  • Resource: Daily News
  • Sarah Perez, TechCrunch

Branding Brand is an under-the-radar company whose name you might not know offhand, but whose platform powers the mobile commerce in several names you probably do know. Their client list includes brands like American Eagle Outfitters, Ralph Lauren...Read More

TIBCO and Loyalty 360 Issue Top 10 Predictions for Building Loyalty with Tomorrow's Consumer

  • June 21 2012
  • Resource: Daily News
  • TIBCO & Loyalty 360

Real-time Engagement, Big Data, Event-driven Interaction Among Trends that Support the Personalized Experience at Moment of Contact that Consumers Expect TIBCO Software Inc. (NASDAQ: TIBX) and Loyalty 360 – the Loyalty Marketer's...Read More

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