Precision Marketing Book Debuts, Providing Real-World Proof of How to Capitalize on Data-Driven Marketing Relevance to Effectively Reach and Engage Customers

  • July 02 2012
  • Resource: Daily News
  • Ricoh

Ricoh Launches a Marketer's Guide to Gaining Customer Loyalty and Implementing High ROI Marketing Campaigns via Insight-Driven Marketing When it comes to marketing, precision matters. Award-winning marketer, Sandra Zoratti, Author and...Read More

Shannon Campbell Joins Young America as Vice President of Incentive Solutions

  • July 02 2012
  • Resource: Daily News
  • Young America

Young America, www.young-america.com, an incentive marketing firm, has hired Shannon Campbell, a 20-year veteran of the incentive, loyalty, rebate, prepaid and CPG industries, as vice president, incentive solutions ...Read More

Verint Adds Surveys for Voice of the Customer

  • June 29 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Verint® Systems Inc. (NASDAQ: VRNT) is now incorporating offline survey-taking capabilities with its Voice of the Customer Analytics™ solution. “Mobile is fast becoming the preferred choice of customers’ interactions...Read More

Attensity Unveils Technology to Track Social Media Sentiment

  • June 29 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Attensity, Palo Alto, Calif., has launched a semantically annotated social data stream designed to provide fast, detailed sentiment analysis from a wide variety of social media. The Attensity Pipeline collects data from more than 150 million...Read More

Groupon Challenged by Startups in Doling Loyalty Cards

  • June 29 2012
  • Resource: Daily News
  • Olga Kharif, Bloomberg

New York City baker Eileen Avezzano says she has a better way than Groupon Inc. (GRPN)’s online deals to entice customers to buy her cheesecakes again: She doles out loyalty cards that reward buyers for return visits. The cards, designed...Read More

PossibleNOW to Host Inaugural Customer Experience Marketing Summit

  • June 29 2012
  • Resource: Daily News
  • PossibleNOW

PossibleNOW, the leading provider of customer experience and preference management solutions, today announced it will host the inaugural Customer Experience Marketing (CEM) Summit scheduled to take place September 19-20 in Atlanta.PossibleNOW, the...Read More

Toys"R"Us® Makes Shopping Even More Rewarding With Enhanced Customer Loyalty Program

  • June 28 2012
  • Resource: Daily News
  • Toys"R"Us

Rewards"R"Us® Evolves with Streamlined, Year-Round Earnings on All Purchases and No Product Exclusions or Blackout Periods --Company Introduces New "R"Us® Credit Card, Connecting Cardholders with All the Benefits of Rewards"R"Us and More...Read More

Forrester Research Announces 2012 Voice Of The Customer Award Winners

  • June 28 2012
  • Resource: Daily News
  • Forrester Research

Barclaycard US, Cisco, and The Vanguard Group are the winners of the 2012 Forrester Research Voice Of The Customer Awards, announced today at Forrester's Customer Experience Forum 2012 East. The Voice Of The Customer Awards recognize...Read More

Referral Performance Score: A New Metric for Banks and Credit Unions

  • June 28 2012
  • Resource: Daily News
  • Aite Group

The Referral Performance Score trumps the Net Promoter Score by measuring actual referral behavior and relationship growth. A new report from Aite Group introduces and defines a new metric for financial institutions seeking to understand drivers...Read More

New Software Designed to Enhance Paint Customer Loyalty

  • June 27 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

X-Rite Inc., Grand Rapids, Mich., is launching Web and kiosk versions of software which the company expects to help paint manufacturers and retailers to build brand recognition and build customer loyalty. Both versions of the software...Read More

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