Groundbreaking Initiatives To Enhance Customer Experience Announced at BPAMA Convention

  • March 04 2024
  • Resource: Daily News

bp recently revealed its latest initiatives at the biennial BP Amoco Marketers Association (BPAMA) Convention and Business Expo in Scottsdale, Arizona. The conference marked the 50th anniversary of BPAMA and its partnership with bp. The oil and...Read More

Marriott Partners with Cathay To Reward Members with Amped-Up Benefits

  • March 01 2024
  • Resource: Daily News

Marriott International is expanding its Marriott Bonvoy travel program by partnering with Chinese airline carrier Cathay Pacific. Marriott International loyalty members will gain access to Cathay’s extensive base of 11 million worldwide...Read More

Loyalty360 Reads: WSJ Names Allegiant Top Airline, Domino’s Shares Up Following Uber Eats Collab, and Subway’s Footlong Cookie Arrives in Canada

  • March 01 2024
  • Resource: Daily News

Allegiant Named Third Best Airline by Wall Street Journal The Wall Street Journal has added Allegiant Air to its list of top airlines for 2023, ranking the Las Vegas-based airlines third on the prestigious news media’s list. The ultra...Read More

Next Generation Customer Loyalty: Experts Discuss Options, Trends, and Technologies – Part 2

  • February 29 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In this second installment, Loyalty360’s supplier members and loyalty strategy experts continue to discuss the technologies and strategies playing a key role in the future of customer loyalty, how AI — leveraged correctly &mdash...Read More

Next Generation Customer Loyalty: Experts Discuss Options, Trends, and Technologies – Part 1

  • February 29 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In a competitive marketplace crowded with a constant barrage of brand messaging, traditional customer loyalty programs are no longer going to cut it. As customer expectations for more customized rewards, experiences, and communications continue to...Read More

Partnership Formed by Greenlight® and Tropical Smoothie Café® Rewards Kids and Teens

  • February 29 2024
  • Resource: Daily News

Fintech company Greenlight® was joined by Tropical Smoothie Café®, a national fast-casual restaurant brand, to launch a new rewards program that would make Greenlight Level UpTM, a financial literacy game, accessible to more families at no...Read More

Loyalty360 Reads: FTC Seeks To Block Kroger-Albertsons Merger, Home Décor Online Shopping Increases, and Bearcats’ Fans Get New App and Rewards Program

  • February 29 2024
  • Resource: Daily News

Citing Possible Higher Prices, the FTC Attempts to Block Kroger-Albertsons Merger  In an administrative complaint filed on February 26, 2024, the Federal Trade Commission (FTC) claims the merger between grocery retailers Kroger and...Read More

Loyalty Live: A Podcast with Citi Retail Services on Exceeding Customer Expectations with Point-of-Sale Lending Solutions

  • February 28 2024
  • Resource: Daily News

Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive...Read More

Lay’s Relaunches No Lays No Game Campaign with Soccer Legends Beckham and Henry

  • February 28 2024
  • Resource: Daily News

With an exciting fusion of snacking, sports, and technology, Lay’s is launching a return of its No Lay’s No Game campaign, which promises to bring lots of fun and adventure while rewarding game-day-ready soccer fans with the classic...Read More

Loyalty360 Reads: Wingstop Dives Deeper into Personalization, Dutch Bros Improves Customer Experience with Online Ordering, and Pepsi & Shaq Introduce the ‘SNEAK’ER

  • February 28 2024
  • Resource: Daily News

Wingstop Launching MyWingstop in April To Enhance Customer Experience During a conference call with analysts, executives of the chicken wing fast-food chain Wingstop announced the upcoming launch of My Wingstop, the company’s new...Read More

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