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In a world where information, insight, and consumer reviews are just a click way, brands need to be aware of both their exposure and the ever-increasing engagement (positive and negative) from today’s consumers. Today’s internet savvy shoppers want to know more than just pricing, color choices, and delivery times. They want to know a company’s position on a host of issues: Does your brand care about environment? Does it pay its employees a living wage? Where does your brand stand on equal rights for all? Even if your....
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