Walmart and Ibotta, a leading cash back rewards platform in the United States, announced a strategic agreement to create and launch a new digital offers program on Walmart.com and the Walmart app. Through this new program, Walmart customers will have access to hundreds of cash rebates on popular products, adding another dimension to the retailer’s Every Day Low Price promise.
With this new program, an expansion of the relationship Walmart and Ibotta began in 2018, customers will be able to earn cash rebates on top of the savings they receive through Walmart’s everyday low prices. Unique to this program, rebates will be redeemed and cash provided directly to customers’ Walmart accounts to be used for future Walmart purchases, applied toward a Walmart+ membership, used for grocery delivery and more. The parties also envision integration opportunities with Walmart’s broader financial services offerings.
“We’re pleased to partner with Ibotta to bring unmatched digital offers to Walmart shoppers while still giving customers a consistent way to save,” said Janey Whiteside, executive vice president and chief customer officer, Walmart U.S. “The partnership is a win-win. We’re able to find new and exciting ways to help customers save even more with Walmart, all while propelling our business forward, driving loyalty and creating new ways for us to engage suppliers.”
As an additional component of the agreement, Walmart will be joining the Ibotta Performance Network (IPN), the first digital network that enables cash rebates to be delivered in a coordinated fashion across large third-party sites including social media networks, recipe sites and other platforms. Walmart customers on those platforms will be presented with digital offers for relevant products, which they can select and seamlessly add to their Walmart digital cart for online or in-store shopping.
“In expanding this important relationship, we are thrilled to bring the value of closed-loop cash rebates and the IPN to the world’s largest retailer and all of its customers,” said Bryan Leach, founder and CEO, Ibotta. “Walmart has been an innovative leader in retail for six decades, and we are honored to work with them on this program and to be their exclusive third-party provider of digital item-level rebates on Walmart platforms. Walmart’s participation in the IPN will further enhance our ability to drive significant traffic and sales to their stores and digital properties.”