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Verizon is one of the largest telecommunications companies in the U.S. Supporting small businesses, Verizon goes beyond just meeting wireless and device needs. The Verizon Business Mastercard functions as a loyalty program, rewarding business owners with points and discounts for making everyday purchases.
Because Verizon offers subscription-based services, they interact with customers monthly. The brand uses these interactions to gather customer data and feedback to evolve its rewards offerings and provide value to its members. In the past few years — especially surrounding the COVID shutdowns — small business needs can change quickly, so Verizon needed to ensure it kept its program agile to respond to those needs and keep the program relevant.
Mark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Verizon Business Lifecycle & Retention at Verizon, about his upcoming awards presentation for B2B Customer Loyalty at the 2023 Loyalty Expo.
Can you give us a brief overview of what you plan to present for your awards presentation at the 2023 Loyalty Expo?
LiBassi: I will be presenting on the Verizon Business Mastercard. It’s our loyalty program with a credit card that is available for our small business customers. We define them as customers with fewer than 100 devices. It’s the small, micro, SMB space. I’m looking forward to presenting this card to the team because it’s not just about the credit card, it’s about everything that comes with the credit card like the way we help customers save money on their services and provide access to tools — not just from the Verizon portfolio but through Mastercard as well. It is quite a unique product.
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