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Tim Hortons is adding a credit card that can be used through its mobile app, making the Tims Rewards loyalty program more competitive. The restaurant chain launched Tims Financial — a new division to run the no-annual-fee Mastercard that will be powered by Neo Financial.
The card will allow users to earn Tims Rewards Points on purchases like gas, grocery, or transit and earn bonus points on purchases at Tim Hortons restaurants. Cardholders can use the card through the Tims Rewards mobile app or add it to their digital wallet of choice. Additionally, users can request a physical card.
“There’s millions of Canadians who are actively seeking better and accessible financial products,” said Markus Sturm, senior vice-president of digital, loyalty and consumer goods at Tim Hortons, which is owned by Restaurant Brands International. “The credit card management will be fully embedded into the existing rewards app, including applying for the card and viewing statements. However, customers can also load the card to a digital wallet like Apple Wallet, and they can also receive a physical card.”
Tim Hortons will also launch a second version of the card aimed at students, newcomers, and people with limited or no credit history. This card will allow them to earn Tims Rewards Points while building their credit score.
Read More from Loyalty360 on Tim Hortons:
Tim Hortons Raises Money for Local Charities
Tim Hortons Launches New Prizes for Roll Up to Win™
Loyalty360 Interview with Tim Hortons
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