The Metropolitan Museum of Art Launches New AR Experience

The Metropolitan Museum of Art and Verizon have developed a new guest experience. The new technology, Replica, allows visitors at The Met to scan artwork and bring elements of the works digitally into the global immersive platform Roblox through augmented reality (AR). Users can now download the Replica app and visitors to The Met can access the in-app map to guide them to artworks around the Museum, learn about different works of art, and collect unique pieces for their Roblox avatar.  

"This groundbreaking app brings artwork from The Met's illustrious collection into the virtual realm of Roblox, transforming the way visitors engage with art and crafting a captivating, fun, and truly unique journey through the Museum," said Max Hollein, The Met's Marina Kellen French Director and CEO. "Replica is a testament to The Met’s ambitious exploration of educational initiatives that inspire playful connections with art in the Museum as well as in the digital realm."   
 
“In partnership with The Met, we created Replica as an experience to connect people to art in a new and culturally relevant way,” said Kristin McHugh, SVP of Marketing and Creative at Verizon. “From The Met Unframed to this exciting launch of Replica, our technology can help bridge gaming and art, creating new possibilities for art education.”  
 
The gamification within the app drives more guests to collect replicas of theMet’s most famous artwork. Once inside the app, visitors can follow fun and accessible clues that appear on the digital map, leading to various galleries and works throughout the Museum. After the artwork is scanned from the user’s phone, each piece is transformed into a collectible replica and can be transferred to the Roblox platform. These objects will then appear in the user’s inventory as items and accessories they can use within the game.  
 
On Roblox, users can experience a virtual version of The Met’s iconic facade on New York City’s Fifth Avenue and other renowned spaces, like the Great Hall and Great Hall staircase. Each Replica item is accompanied by information and details about the object and its history. Users are invited to visit The Met's collections of art from ancient Greece, Rome, and Egypt, as well as European Paintings and the beloved print The Great Wave (ca. 1830–32) by Japanese artist Katsushika Hokusai to enjoy the artwork and learn about the history behind each piece.  
 

Read More On Loyalty360:  

Verizon: The Right Brand Partnerships Deliver Valuable Benefits for Small Business Customers 

Blue Apron Launches New Program with Verizon 

Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention 

Recent Content