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Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed.
Those brands which had strong loyalty and engagement efforts point to their ability to utilize those direct-to-consumer relationships to pivot quickly in maintaining those connections and retaining their best customers.
With the stronger, more direct connection loyalty provides with the consumer, several industry experts Loyalty360 spoke with say brands will need those loyalty and customer experience strategies just as much moving forward – future-proofing their relationships with customers and remain strong and viable going forward.
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