Michelle Malish, Senior Director, Customer Relationship Marketing & Loyalty, TGI Fridays, told Loyalty360 that the company uses its Give Me More Stripes loyalty program as a competitive advantage and that edge helped it secure the Best Creative Campaign in Loyalty Marketing, Silver Winner at the inaugural Loyalty360 Awards held Monday at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. “Fridays is intently focused on growing guest loyalty with a commitment toward strengthening....

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