Taco Bell announced the limited time return of its digital taco subscription, Taco Lover's Pass, to celebrate National Taco Day. Available exclusively on the Taco Bell app for Rewards members for one day only, the Taco Lover's Pass allows fans to redeem one taco a day for 30 consecutive days for just ten dollars.

To unlock the daily taco offer, Rewards Members can purchase the Taco Lover's Pass via the app on October 4. After buying the pass, a hidden category will unlock on the app menu, allowing members to choose a taco and redeem for 30 days at the store.

International fans can celebrate the taco holiday by participating in the Taco T@g game on social media. A video celebrating National Taco Day will be posted on Taco Bell's various international social accounts with the call to action to tag a friend. Whoever gets tagged will receive an exclusive taco deal. 

"We're always looking at offers and innovations that are unique to our brand but most importantly, unrivaled value for our Taco Bell fandom," said Sean Tresvant, Global Chief Brand Officer. "As National Taco Day is one of our biggest holidays, it only felt right to bring back our biggest digital innovation of the year, the Taco Lover's Pass, to turn a one-day celebration of tacos into a month-long celebration for our fans."

The Taco Lover's Pass returns for the first time since its national debut. The limited availability release of the Taco Lover’s Pass is another way the brand continues to reward its loyal fans through digital access points, in addition to providing exclusive early access to fan-favorites like Mexican Pizza and creating curated experiences like Taco Bell Drag Brunch.

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