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Email customer engagement marketing is evolving. Many have heralded its demise over the recent years. This is true, perhaps, with regards to the email blasts that attempt to blanket wide swaths of people with outdated “spray and pray” techniques. But for those that seek to target certain segments with highly relevant and personalized customer engagement messages, email marketing is alive and well. In fact, it is actually thriving.
During an Ad Tech session in San Francisco titled, “The Death of Email Blasts,” Jerry....
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