Creating a loyalty program is an important step toward securing a better understanding of your customers and demonstrating value for their continuing interaction with your brand, according to the introduction of an new e-book from CrowdTwist, 8 Ways to Promote a Loyalty Program. “Just building [a loyalty] initiative isn’t enough,” the e-book introduction notes. “You need to promote it and encourage participation. A loyalty program is effective only if customers and future shoppers are aware it exists and....

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