Sephora North America Evolving its Beauty Insider Loyalty Program

Sephora has announced the next evolution of its Beauty Insider loyalty program. These new additions, according to the brand, help show they are invested, even in dynamic business environments, in the client’s long-term loyalty. The brand will start offering the new evolved rewards to the program today, May 29.
“Our goal is to create a multi-faceted and well-rounded program to cater to the changing needs of our clients. We know they want more ways to save and even more access to things like products, brand founders, services, and one-of-a-kind experiences that are unique to Sephora,” said Allegra Stanley Krishnan, Vice President and General Manager of Loyalty at Sephora, in a press release. “We also know rewards that provide greater emotional and memorable experiences are the most meaningful for our clients, and we want to continue to deliver personalized experiences where our clients can choose what works best for their needs. The emotional component of loyalty is a vital driver of our loyalty program and what really matters most to our clients.”
This new evolution includes:

  • More ways to save online and in-store

    • Beauty Insider Cash

      • Members can now use the points they have earned to instantly save at the checkout, where 500 points get the customer $10 online and in-store – immediately

    • Free Shipping

      • All members of the loyalty program will now get free standard shipping

        • Rouge members can get this perk with all purchases, VIB on purchases of $35 or more, and Insiders when they spend $50 or more.

    • Discount and Point Multiplier Events

      • Earn these points faster and exchange them for savings during members-only events

  • More access to samples

    • New birthday gift offerings

      • All members can now choose from a new set of categories like hair care and body care options from many different brands

  • Unique experiences

    • Meet and greets, trips and more

      • As soon as the pandemic is over, the brand will start offering ways for members to exchange their points for one-on-one meetups with a brand founder, a facial from a skincare guru, or the chance to see how their favorite product is made

    • First access to products

      • Rouge members get first access to the biggest product launches, beginning this fall

The program already offered the following benefits according to the Sephora press release:

  • “Rewards Bazaar: an online platform where members can exchange their points for a variety of products and one-of-a-kind experiences. New rewards drop every Tuesday and Thursday at 9 AM PST

    • Point Sample Sets Refreshed Weekly: Choose from a variety of 750, 500, 250 and 100-point sample sets, providing access to the most covetable brands like La Mer and Drunk Elephant, that are updated frequently throughout the year, so there is always something new to try in-store and online

    • Using Your Points to Give Back: Launching in June, clients can now use their points to make a difference. Sephora’s Charity Rewards make it easier to support organizations that provide critical aid in our communities. By redeeming points for a Charity Reward, Sephora will donate the corresponding amount to the Tides Foundation to benefit a featured charity. Charities will be selected on a rotating basis, starting with the National Black Justice Coalition in June and Project Glimmer in July. Please visit to learn more

  • Beauty Insider Community: a members-only mobile and online platform that serves as a destination for beauty-lovers to find inspiration, ask questions, post beauty looks and get product recommendations in an unsponsored, real-time, “real talk” social setting

  • Sephora Credit Card: a card that enables members to earn even more value at Sephora stores and in their day-to-day lives. Card member benefits include 4% back on every Sephora purchase and no annual fees.”

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