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Customers shopping at any Safeway store in Canada won’t have to worry about forgetting their loyalty cards at home. As of April 4, Safeway Canada eliminated the store’s actual loyalty card and extended the program savings to anyone, regardless of whether they were members of the program in the past.
Safeway Canada spokesperson John Graham told Loyalty360 that the program has been operating since 1998. Discounted items—an average of 4,500 per week—will now be available to all customers.
Graham said company officials....
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