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Benjamin Karsch, Executive Vice President, Chief Marketing Officer, Revlon Consumer wants to deepen customer engagement levels at the iconic company.
Karsch, who was hired by Revlon in early February, is an expert in consumer-facing brands and packaged goods. Most recently, he served as Cigna’s chief marketing officer where he was responsible for shifting its U.S. health insurance business from a B2B focus to a customer-centric approach, re-launching its brand, and building digital, mobile, marketing analytics, customer....
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