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For the first time its 84 years, specialty outdoor retailer REI Co-op is significantly changing how members can connect with the co-op by relaunching its lifetime membership program. The relaunch includes new lifetime benefits that make it easier for members to make the most of every experience outside and be part of a community that supports a new outdoor culture. With each membership purchased, REI is donating $5 to the REI Cooperative Action Fund to support organizations committed to justice, equity, and belonging in the outdoors.
"REI was founded in 1938 by 23 friends who shared the belief that a cooperative enabled a more rewarding outdoor life. That love for the outdoors continues to drive our interest to strengthen our connection with members," says Vivienne Long, REI senior vice president, chief marketing officer. "We have the opportunity to provide our members with so much more. Our relaunch is the beginning of a new chapter for the co-op and represents the first step of many toward a member experience overhaul that has community engagement at its core."
Five new and enhanced membership benefits are:
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