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QDOBA Mexican Eats® will host the first-ever QDOBA World Burrito Eating Championship on Apr. 6, 2023 in Milwaukee, WI. To launch the event, QDOBA partnered with Major League Eating.
The competition will feature 10 professional eaters, including Joey Chestnut, Nick Wehry, and Eric “Badlands” Booker, ranked first, fourth, and 27th respectively. All 10 competitors hope to set a new world record by becoming the World Burrito Eating Champion and winning the $10,000 prize.
The burrito features grilled adobo chicken, cilantro lime rice, black beans, 3-cheese queso, roasted tomato salsa, and guacamole. Competitors will have to consume as many burritos as possible in a 10-minute window.
“Eating competition focus solely on quantity of food consumed, and while that remains the goal, we wanted to ensure our quality food was center stage by creating a flavor-forward burrito that both professional eaters and fans would love,” says Katy Velazquez, Executive Chef at QDOBA.
QDOBA’s World Eating Championship Burrito will be available between Apr. 6-21, 2023 through online or in-app ordering.
Read More from Loyalty360 on QDOBA Mexican Eats:
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QDOBA Launches All-New Rewards Program
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