QANTAS Frequent Flyer is spreading its wings internationally, with a move to export the expertise that has allowed it to build its huge—and increasingly successful—loyalty program in Australia.
QFF chief executive Simon Hickey said this week that the Qantas unit was talking to “multiple people around the world” about ways they could use the airline’s model to develop similar programs in their own markets.
Mr Hickey said the plan for expanding the business internationally would be built on the program’s success here.
“I think that when we look at what we’ve achieved in Australia, we know we’ve built up a coalition of partners that is the best collation of partners in the world,” Mr Hickey said. “We’ve got all of the major banks, we’ve got the two best airlines in the country, we’ve got the biggest retailer, we’ve got a major telco. There’s not another loyalty program around the world that looks like that.”
Read the full article here.