Loyalty marketers want to know every specific step along the customer journey so they can better impact the process in a positive way that instills brand loyalty. Identifying real-life influencers at all stages of the customer journey can boost a brand’s customer insights and can become invaluable. This week Experticity and ReadyPulse announced their merger to create the industry’s first influencer company that combines an award-winning suite of tools for brand marketers to tap into more than a million real-life influencers....

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