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Customer experience just got a lot better at HGTV and Food Network.
HGTV and Food Network each launched exclusive new apps for Amazon’s Fire TV to provide viewers with original content and a new video-first shopping experience. As a result, viewers using Fire TV and Fire TV Stick devices can enjoy home and food lifestyle videos and, right from their television, easily browse products related to topics highlighted in the show.
Now through August, viewers can download free shopping-enabled Fire TV apps to watch original digital home and food lifestyle programming and seamlessly shop for products related to topics mentioned in the shows. Without leaving the app or interrupting their viewing experience, viewers can simply use their Fire TV Remote to click the “view all products” icon on the screen to see product details, select their shipping preference, and purchase the products they want.
“As the leader in lifestyle media, the Scripps Networks stable of brands continually strives to be wherever consumers wish to watch and engage,” Kristin Alm, Director of Corporate Communications for Scripps Network Interactive, told Loyalty360. “In this ever-evolving media landscape, consumers choose to view their favorite media content in a variety of ways and on a variety of platforms. The Amazon Fire TV Watch & Shop apps are just one more avenue for viewers to consume our popular home and food programming.”
The featured Watch & Shop apps include:
HGTV Gardening, sponsored by Scotts Miracle-Gro
HGTV Home Improvement, sponsored by 3M
HGTV Smart Solutions, sponsored by LG
Food Network Summer Entertaining, sponsored by Bose
“These apps are unique in that they provide a seamless television shopping experience,” Alm added. “It’s nothing new for consumers to be prompted to shop online or on mobile while watching TV, but with these exclusive new apps, they can shop with the Fire TV remote without leaving the show! The apps provide another touch point for loyal HGTV and Food Networks fans to get expert ideas, information and inspiration, all while being entertained and checking out an innovative new shopping method. Customers also are able to get even closer to quality brands such as Scotts, LG, 3M and Bose, experiencing their products in a whole new way.”
Scripps Networks Interactive (SNI) is one of the leading developers of engaging lifestyle content in the home, food and travel categories for television, the Internet and emerging platforms. The company’s lifestyle media portfolio comprises popular television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, which collectively engage more than 190 million U.S. consumers each month.
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