NASCAR Launches Fan Rewards

As part of its 75th anniversary, NASCAR launched its new NASCAR Fan Rewards program. The free program offers fans rewards for engaging with racing and the brand. NASCAR will host a launch event to generate excitement among fans, featuring a special NASCAR Fan Rewards paint scheme on the No. 77 car in the Busch Light Clash race. 

“Our fans are the reason we race week in and week out, so we wanted to show our appreciation by creating this free program that rewards them for doing what they’re already doing — connecting with the sport they love,” said Pete Jung, NASCAR senior vice president and chief marketing officer. 

Fans can earn points through purchases and interacting with the brand in ways like: 

  • Watching races from home 

  • Attending NASCAR races 

  • Playing NASCAR fantasy live 

  • Participating in weekly trivia 

  • Purchasing race tickets and camping 

  • Visiting the NASCAR hall of fame 

  • Purchasing merchandise from 

Fans can create or use their account to join the program and start earning points. Fans can redeem points for race tickets, VIP experiences, merchandise, gifts cards, or donate to the NASCAR Foundation.  


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