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McDonald’s has been a global icon, ever since it launched in 1940 in San Bernardino, CA.
Fast forward 75 years and McDonald’s is trying to earn back trust and customer loyalty. Company sales, particularly in the U.S., have slipped in recent years.
“Our turnaround plan represents a significant step change in McDonald’s and establishes the foundation for our transformation as we work toward becoming a modern progressive burger company,” McDonald’s CEO Steve Easterbrook said during the company’s July....
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