Loyalty360 Reads: Walmart+ Increases Travel Benefits, AMC Theatres Pivot Seating Benefits for Loyalty Members, Delta SkyMiles wins Top Performance Award

Walmart+ Offers Members New Travel Benefits 

There’s still time to travel this summer and Walmart is looking to help loyalty members save when they plan their next vacation. Walmart+ members can now book getaways through WalmartPlusTravel.com and earn Walmart Cash. Walmart+ members will receive 5% Walmart Cash when they shop hotels, vacation rentals, car rentals and activities bookings. Loyalty members can also earn 2% Walmart Cash on all flights and a blended rate of Walmart Cash on vacation packages. 

Expedia Group’s White Label technology powers the travel booking capabilities on WalmartPlusTravel.com. This technology provides Walmart+ members access to more than 900,000 properties, 500+ airlines, 100+ car rental companies and thousands of activities around the world. This new offering will add more benefits to traveling for Walmart+ members as they rack up Walmart Cash on all aspects of their vacation getaways. 

Learn more about how this new program works:  

  • Easy to find: Walmart+ members will access travel through their member benefits hub in the app or WalmartPlusTravel.com. 

  • Easy to book: Members can choose travel options like flights, hotels, vacation rentals, car rentals, packages and activities. 

  • Easy to earn: After the booking is confirmed, any Walmart Cash received will appear in the member’s Walmart wallet. Walmart Cash will become available 30 days after travel is completed and can be used on future Walmart purchases or cashed out in store. 


AMC Theatres Adjust Loyalty Benefits After Customer Feedback 

After completing the pilot program for Sightline at AMC, AMC Theatres® has decided to pivot their loyalty strategy and enhance the viewing experience of front row guests. The movie theater chain announced it will soon complete the Sightline at AMC pilot test program at select locations in three U.S. markets. This pilot program offered seat-based pricing, including a premium price for the middle theater seats and a reduced price for front row seats. The results of the program helped measure customer satisfaction with seat-based pricing within movie theatres.  

AMC had three big insights into the program’s findings:  

  • More than 3 out of 4 AMC Stubs members who previously purchased tickets within the Preferred Sightline sections of the theatre continued to select those seats, even with the slight upcharge applied. 

  • More than 1 out of 10 AMC Stubs members selected a seat outside the Preferred Sightline section, where there was no additional charge. 

  • AMC saw little or no incremental lift in front-row attendance, even with a price reduction applied to those seats. 

To ensure its ticket prices stay competitive, Sightline at AMC will not continue at the current pilot locations once the test ends in the coming weeks. The program will not be extended to theatres, nationwide. 

AMC is applying its learnings as it pivots to enhance seat comfort for moviegoers. The theatre chain is looking to invest in spacious front row seating with extensive seat recline. Beginning in late 2023, AMC will begin testing its newest seating concept. Large, comfortable lounge-style seating areas will allow guests to lie all the way back and relax. The angle of the seats will also make it more enjoyable to watch movies from these front row seats closest to the screen. 

Delta SkyMiles Wins Top Performer Loyalty Program Award 

U.S. News & World Report has lauded the Delta SkyMiles program as a top performer in its annual ranking of airline loyalty programs. Delta has outperformed several international airlines and claimed the No. 2 spot overall in the evaluation of 10 of the most prominent U.S. airlines.  

This year, Delta has been honored with several other awards such as being named The Points Guy’s Best U.S. Airline for the fifth year in a row, Skytrax’s No. 1 airline with the best staff in North America, and WalletHub’s Best Airline of 2023.  

U.S. News has considered five components of flight travel in its ranking: airline quality ratings, ease of earning a free round-trip flight, network coverage, additional benefits, flight volume and award flight availability.  

When it comes to award flights, Delta SkyMiles has no blackout dates, and members can even earn a Medallion Status when they use their Award Travel on Delta flights.   

Delta’s SkyMiles program has continued to lead the industry with innovative changes and enhancements, including:  

  • Fast, free onboard Wi-Fi available the moment Members enroll in the program.  

  • Expanded self-service capabilities for applying the Medallion-favorite Global and Regional Upgrade Certificates.  

  • Enhanced recognition for the most loyal customers by increasing in-person Million Miler recognition and debuting new Million Miler gifts.  

  • Launching new partnerships with other beloved brands like Starbucks, so Members can earn miles on coffee purchases and Double Stars on Delta travel days.  

Members can continue to take advantage of their favorite Delta SkyMiles benefits. Non-expiring flight miles, as complimentary upgrades to Delta Comfort+ and First Class on domestic flights and allowing an unlimited number of miles to accrue on tickets for any Member. 


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