Loyalty360 Reads: September 28: Taco Bell’s Plant-Based Steak, SoulCycle Partners with Bilt Rewards, and More

Taco Bell Releases Plant-Based Carne Asada

Taco Bell recently announced the Beyond Carne Asada Steak in collaboration with Beyond Meat. This item will be available as an LTO in test markets and will be featured in the Beyond Steak quesadilla. Customers can swap the protein in any menu item and there is no additional cost.

This will be Beyond Meat’s first plant-based steak product: previously the company has only created vegan ground beef and beef crumbles. According to Taco Bell, plant-based orders account for 12% of all sales.

SoulCycle Partners with Bilt Rewards

SoulCycle announced a new partnership with Bilt Rewards, the first loyalty program that allows members to earn points on rent. SoulCycle x Bilt: Rent Day features an exclusive series of co-branded SoulCycle classes in over 50 studios. Riders who book a select 45-minute class will be given a complimentary ride for a friend to join as well as a gift bag of limited-edition accessories.

Bilt members will continue to be eligible to redeem reward points earned on rent to spend at any SoulCycle studio. SoulCycle will continue to evolve its relationship with Bilt through pop-up studio moments, exclusive retail drops as well as live DJ ride performances.

FedEx Raises Rates

FedEx is raising rates for its Home Delivery, Ground and Express services by an average of 6.9% beginning in January to help offset slowing global volume amid overall economic concerns. The shipper recently unveiled a plan to cut costs by decreasing flights, closing some sorting locations and curtailing Sunday deliveries.

The company announced its rate hikes and cost-cutting efforts after its first-quarter fiscal results were hit by weakening global demand.

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