Loyalty360 Reads: October 8 | Natural Grocers Launches Free, Virtual Nutrition Education Program, Burger King Is Replying to Complaints About McDonald

Natural Grocers Launches Free, Virtual Nutrition Education Program
As part of Natural Grocers' deep commitment to supporting the health and wellbeing of the communities it serves, America's Nutrition Education Experts announce an expansion of its free Nutrition Education program.

Customarily available in-person, the program has gone virtual so that Natural Grocers can help customers Be Rooted in Health while adhering to its company-wide COVID-19 health and safety precautions. The expansion includes a specially curated guest presenter series geared towards providing essential building blocks for improved health and wellness, as well as personalized coaching sessions with Natural Grocers' Nutritional Health Coaches (NHCs.)

A series of free, virtual Nutrition Education classes will empower customers to take charge of their own health and gain a better understanding of how supporting their immune system, improving their diet and nutrient intake, and caring for the environment can all have a positive impact on their health. Starting October 7, 2020, new classes will be available every Wednesday at 6:00 p.m. MDT on Natural Grocers' site.
 
Burger King Is Replying to Complaints About McDonald's on Facebook
PCMag says that, if a brand wants to stand out from the crowd it needs to get a bit creative with its marketing campaigns, especially on social media, and that's true even for the biggest brands. Burger King's latest marketing tactic? Target Facebook users complaining about McDonald's.

As Adweek reports, advertising agency Uncle Grey launched a new and clever social media campaign for Burger King Denmark recently targeting its biggest rival McDonald's. The clever part is the fact the campaign didn't target McDonald's directly, instead focusing on disgruntled customers complaining and commenting on McDonald's Facebook page.
 
McDonald's teams with singer J Balvin for its newest celebrity meal
After McDonald's Travis Scott's meal became a smash success, McDonald's is creating another celebrity meal. This time, the fast-food chain is partnering with Latin pop superstar J Balvin.

The aptly titled "J Balvin Meal" includes all of his favorites together: a Big Mac, medium fries with ketchup and an Oreo McFlurry. The combination goes on sale Monday through November 1 in the United States. Prices vary depending on region, but customers who order the meal on the McDonald's app will get the Oreo McFlurry for free.
 

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