Loyalty360 Reads: October 4: Waves Launches Cryptocurrency School, Bloomingdale’s Breast Cancer Awareness Commitment, and More

Waves Launches Cryptocurrency School

Waves cryptocurrency company has launched Waves School, a school providing free training in crypto and blockchain. The school was created to train anyone regardless of background or previous knowledge in investment, making understanding of cryptocurrencies more widespread and accessible.

Waves School aims to bring blockchain technology to anyone with an Internet connection. Its first course breaks down the barriers of crypto knowledge and is available in over twenty languages. Throughout the course, users will be able to take tests and gain rewards for completing modules. Users will also have access to a Discord channel to communicate with each other and get questions answered.

Bloomingdale’s Continues Partnership with Breast Cancer Research

Bloomingdale's announced its continued commitment to support breast cancer awareness with its annual Pink Campaign. In partnership with The Breast Cancer Research Foundation (BCRF) and The Tutu Project, the leading retailer will launch Give Pink, Get More, as well as host PINK Yoga and PINK Parties in select locations.

Bloomingdale's has raised over $16 million for breast cancer research through its campaigns and partnerships. As a part of its 150th anniversary, Bloomingdale's is hosting in-store events to help raise awareness and funds for those affected by breast cancer.

Lululemon Expands Subscription Plan

Lululemon unveiled an expansion of its Studio Mirror subscription plan that combines the company’s wall-mounted remote fitness technology with in-person experiences, early access to events and merchandise discounts. Lululemon sees its fitness programming and studio partnerships as a way to strengthen the community-building efforts that have been at the center of its success from the beginning.

Studio subscribers will gain early access to lululemon events and 10 percent discounts on merchandise up to $5,000 annually. New members of lululemon Studio will need to buy a Mirror, and the retailer is offering a special price on the device. Existing Mirror subscribers are automatically added to the program at no additional cost.


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