Loyalty360 Reads: October 13 | Best Buy Kicks Off Black Friday On Oct. 13-14, kathy ireland Worldwide Partners with Luminance Brands, and More

Best Buy Kicks Off Black Friday On Oct. 13-14
With Amazon Prime Day deals arriving next week, other major retailers are dropping their own Prime Day sales to compete. Target’s Deal Days is happening next week and Walmart Prime Day deals have just arrived today.

Meanwhile, Best Buy has decided it’s going to skip Prime Day altogether and just dive right in with early Black Friday deals. Best Buy’s shopping event will kick off on October 13 and continue through October 14  to rival Amazon.

While the obvious answer to this is to just shop whatever sale has the best prices, the two retailers have historically had very similar price points on a variety of tech categories. Amazon is going to be your go-to source for clothing sales and kitchen discounts, but Best Buy may have the advantage if you’re looking for Apple Deals on Prime Day.
kathy ireland Worldwide Partners with Luminance Brands
kathy ireland Worldwide (kiWW) has partnered with Luminance Brands. Under the new partnership, the supermodel-turned–supermogul and lifestyle designer will lend her talent, brand expertise and loyal customer base to support Luminance's Emerson ceiling fan collection, which will be entirely re-branded kathy ireland Home by Luminance Brands.

The announcement was made by Mike Giorgi, CEO of the Ohio-based company, which acquired Emerson Air Comfort products last year. In addition to a robust e-commerce presence, specially curated SKUs from kathy ireland Home, kathy ireland Office, kathy ireland Home & Garden, kathy ireland Chef Andre Kitchens and kathy ireland Tommy Meharey MIVI by Luminance Brands will be available in select Luminance showrooms nationwide.

"Luminance Brands has been looking for ways to continue elevating the already established, tremendous quality Emerson fan company, since we acquired it in 2019. A partnership with kathy ireland Worldwide, known for its kathy ireland Home and related kathy ireland Worldwide brands, is the perfect way to do this," says Giorgi.
DSW Is Paying Shoppers’ Mortgages for a Year
As the COVID-19 health crisis persists, missed rent and mortgage payments are piling up across the United States. Many Americans are struggling to afford basic necessities, including their own housing — leading DSW to offer a helping hand.

This week, the shoe retailer announced that it would pay select customers’ mortgage or rent for a year as part of a new sweepstakes event. Any shopper who makes a purchase at their local DSW store through the end of the month will be able to enter to win a grand prize of $25,000 to be used toward their rent or mortgage payments, along with 10 secondary prizes of $2,000 each. (DSW expects to randomly select the 11 winners on Nov. 6.)
Columbus Blue Jackets and Jet's Pizza Announce Five-Year Partnership
The Columbus Blue Jackets and Jet's Pizza have announced a new five-year partnership that designates Jet's Pizza as the Official Pizza Provider of the National Hockey League club with rights to corresponding club marks and logos. To celebrate the new partnership, Jet's Pizza is offering 20 percent off all regular priced pizzas (excluding XL and party trays) ordered online using promo code JACKETS from October 12 through October 30.

"We're thrilled to have Jet's Pizza on board as the Official Pizza Provider of the Columbus Blue Jackets and we look forward to amplifying their commitment to this community while helping them broaden their reach and affinity with the CBJ fan base," says Ryan Shirk, Blue Jackets Vice President of Corporate Partnerships.

As the club's Official Pizza Provider, Jet's Pizza will be available for fans to enjoy at Blue Jackets games at branded concession stands throughout Nationwide Arena. The Jet's Score Twice promotion will offer fans a discount on pizza after any games in which the Blue Jackets score two or more goals. Jet's Pizza will also serve as the presenting partner of the Blue Jackets' annual First Responder's Night.
Verizon To Launch All-Female Lineup Of Virtual Music Events Starting October 20
Verizon is bringing music back with an all-female lineup of events exclusively for members of Verizon Up, the award-winning customer loyalty program. Beginning October 20, through the end of December, artists including Maren Morris, Brittany Howard, Brandi Carlile, Jessie Reyez, Kelsea Ballerini, KAROL G, Maggie Rogers and Chloe x Halle will perform live, virtual concerts and conduct virtual meet and greets giving Verizon Up members exclusive access to their favorite artists. The line up of female musicians across genres, furthers Verizon’s commitment to celebrating diverse womens’ voices.

To kick off the series, Maren Morris will perform in a first-ever, multi-city virtual tour which will be available to 5,000 Verizon Up members in cities including Nashville on October 20, New York and Los Angeles on October 21, and Atlanta and Dallas on October 23.

Brittany Howard, Brandi Carlile, Jessie Reyez, Kelsea Ballerini, KAROL G, Maggie Rogers and Chloe x Halle will each hold intimate engagements where they’ll perform and interact with up to 1,000 Verizon Up members. The performances will be available to fans nationwide. All concerts will also feature exclusive meet and greet opportunities for select fans.

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