Loyalty360 Reads: November 3: Floor & Decor Grand Opening, The Container Store’s New Branding, and More

Floor & Decor Launches Grand Opening

Floor & Decor will launch the grand opening of its newest location in Woodbury, Minnesota on November 7. To celebrate, the Woodbury Floor & Decor store will be giving away a $5,000 Floor Makeover as part of its grand opening festivities. Following the grand opening, the store will host a family-friendly “Super Saturday” event with complimentary food trucks, and interactive games with prizes.

Pros are invited to attend a special Pro VIP Grand Opening event where they can register to win a Chevrolet Silverado truck and other prizes like an iPad, Floor & Decor gift cards, Yeti Cooler, GoPro and more. During the event, visitors will get to meet the PRO Services Team, interact with supplier representatives, and learn about Floor & Decor’s products and services.

The Container Store Introduces New Branding

The Container Store recently announced a new brand architecture for its offering of custom spaces, along with its newest line Preston. What has been known as The Container Store Custom Closets is now The Container Store Custom Spaces, which is defined by three areas of the home: Closet Spaces, Living Spaces and Garage Spaces.

A refresh of all 95 stores will bring The Container Store Custom Spaces Studio to life by the end of November. The branding is elevated yet accessible with new icons to identify Closet, Living and Garage Spaces. These icons are positioned prominently throughout the studio to guide customers through displays and help them find what they are looking for.

GoTyme Partners with Daon for Frictionless CX

GoTyme Bank and Daon announced a new partnership where the bank will utilize Daon IdentityX for digital identity capture and authentication in the GoTyme banking app. As GoTyme Bank launches in the Philippines, it needs to establish an account setup infrastructure that delivers a fast, frictionless signup process to reach a broad customer audience, while at the same time complying with that country’s regulations around customer and data protection as well as fraud prevention. 

GoTyme Bank is offering consumers the ability to open an account in under five minutes with a paperless process via digital kiosks located in malls and supermarkets across the country. Daon’s fraud prevention features can be leveraged to ensure that GoTyme Bank can match the fast account setup with a fully inclusive and secure identity proofing and verification process.

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