Loyalty360 Reads: November 12 | Cheetah Digital Debuts Next Generation Personalization Solution, Grocery Gains Could Evaporate Without Consumer Loyalty, and More

Cheetah Digital Debuts Next Generation Personalization Solution at Signals 2020
Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced Cheetah Personalization at Signals 2020. This next-generation personalization solution is the newest addition to the Cheetah Customer Engagement Suite that includes the Cheetah Engagement Data Platform, Experiences, Messaging, and Loyalty. Cheetah Personalization helps marketers orchestrate real-time interactions across all channels and touchpoints.

To remain competitive in today’s signal-saturated world, marketers need to deliver relevant, personalized content throughout the customer journey. Ninety-one percent of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns.

“Personalization is in the fabric of everything marketers do. But as a strategy, technology and a market, personalization is ripe for reinvention,” says Sameer Kazi, CEO at Cheetah Digital. “We wanted to create a technology blueprint for brands to achieve personalization success. With Cheetah Digital, the next-generation of personalization is here. It’s the way forward for marketers to achieve their personalization, and ultimately business, goals.”
Grocery Gains Could Evaporate Without Consumer Loyalty
The Food Institute says Grocers’ COVID-19 gains with consumers could evaporate quickly in the year ahead, unless grocers refresh their approach to customer loyalty, according to a Bain & Co. report, reported CNBC (Nov. 9).

The firm said that the U.S. grocery sector revenue has risen by as much as 10% year over year in 2020, but that rate may shrink by single-digit percentages if a COVID-19 vaccine is widely available and diners return to restaurants in early 2021. Grocery profits overall will increase from just over $34 billion to $39 billion from 2019 to 2030 unless grocers take action, noted the Bain report.

“There’s been a cash windfall because of the shift in demand into the grocery channel and retail,” says Steve Caine, a retail expert at Bain and one of the the reports authors. “But it’s given us a glimpse into the future, and no one was prepared.”
Boutique Retail Outlook 2021: Majority of Female Shoppers Prefer Local Amid COVID-19
Apricot Lane Boutique, a women's fashion boutique retail franchise, has released the results of its nationwide “Boutique Retail Outlook” survey, which assessed sentiments among female consumers to uncover insights into 2021 shopper behavior. In light of the significant impacts on traditional retail shopping stemming from the COVID-19 pandemic, the survey findings indicate respondents feel confident about in-person shopping and will show increased loyalty and preference to locally owned boutiques in the new year.

“The results of our survey represent a turning point among retail consumer sentiment regarding shopping in person and locally, as 66% of respondents feel joyful, hopeful and normal again when they go shopping at a local boutique,” says Patrick Stewart, CEO of Apricot Lane Boutique. “Amid the uncertainties in today’s retail environment, these shoppers demand a unique and personalized experience with their retailer, and also care deeply about investing in their local communities. Our research ultimately points to the importance of relationships and further proves that emotional connections drive a shopper’s decision to support and remain loyal to local retail boutiques when shopping for apparel, especially when times are tough.”
Caesars Reconfirms Commitment to CSR Following 2020 Merger
Caesars Entertainment, the largest gaming and entertainment company in the United States, published its 2019-2020 People Planet Play Report on Corporate Social Responsibility (CSR).

People Planet Play is the framework underpinning Caesars Entertainment's CSR strategy, addressing the ways in which Caesars makes a positive contribution to people, the environment and communities through its business and responsible conduct. 

“This year has certainly presented opportunities and challenges as we respond to the pandemic throughout the U.S.,” says Tom Reeg, CEO of Caesars Entertainment. “Perhaps most importantly, we see this as an opportunity to work together in the newly formed Caesars Entertainment, bridging our community-driven efforts and strengthening them within a larger organization. Where we had set platforms and programs that impacted so many, we can build them up and make them stronger and more impactful than ever before.”

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