Loyalty360 Reads: May 7 | 21C Museum Hotels Launches Loyalty Program; Groupon Launches New, Personalized User Experience; and More

21C Museum Hotels Launches Limited-Membership Loyalty Program With Unique Perks
Forbes.com says 21c Museum Hotels is joining the bandwagon by launching Penguin Passport, a program only open to the first 250 people to join.

The goal of Penguin Passport is to create a curated group of 21c Museum Hotel fans. These boutique properties are known for their individual design, public-area art galleries and a focus on integrating the local area into their design.
Groupon Launches New, Personalized User Experience
MarTechSeries.com says that Groupon, which is currently running a four-week So #@$%ing Ready campaign aimed at connecting local merchants with consumers looking to get back to some sense of normalcy, today unveiled a new user experience designed to bring the company’s new inventory offerings to the forefront, drive more engagement and encourage repeat customer purchases.

The reimagined UX follows Groupon’s successful launch of a growth strategy to expand and improve inventory and includes personalized recommendations, streamlined search and buy-it-again features. The goal of these changes is to expand how consumers view Groupon – from an inspiration-only, needs-based marketplace to the ultimate destination for local experiences.
Twitter is Buying Scroll that Removes Ads from News Sites
The Verge.com reports that Twitter’s acquisition spree continues today with Scroll, a $5-a-month subscription service that removes ads from participating news sites (including The Verge).

Twitter is working on building out a new kind of subscription plan that will include Scroll, the recently acquired Revue newsletter service, and other homegrown Twitter services. In a blog post announcing the deal, Scroll CEO Tony Haile says that one reason he sold his company is because “Twitter’s ambitions are larger than people suspect.”
Qatar Airways Privilege Club expands partnership with Points to introduce Hotel, Car Rewards
Qatar Airways and Points announced a new enhancement to the Qatar Privilege Club. The latest member benefit to be implemented by the Toronto-based company that provides best-in-class solutions to the world’s largest loyalty programs, will offer Qatar Airways Privilege Club members even more value and flexibility as they make future travel plans.

The implementation of Hotel & Car Rewards, a first for the Qatar Airways Privilege Club, offers even more flexibility. Fully customizable, the holistic travel solution powered by Points, provides members with access to up to 350,000 hotels and over 20,000 car rental locations worldwide.

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