Loyalty360 Reads: May 26: Mars Wrigley Innovates Retail Customer Experience, Pilot Flying J’s Fuel Giveaway, and More

Mars Wrigley Continues to Innovate Retail Customer Experience
Mars Wrigley announced its latest retail initiative, The Transaction Zone Team. The new team is dedicated to identifying and implementing market solutions to help category managers, store operations and shoppers grow the transaction zone. This includes developing conversion strategies around shopper insights that are critical to evolving check out.

Since the consultancy was initially formed, it has built proprietary tools that unlock insights around transaction zone performance at retail, developed a new conversion model that identifies solutions for key transaction zone audiences, and extended the company's reach by engaging not just with large retail, but with all retail formats. 
Pilot Flying J’s $50,000 Fuel Sweepstakes
Pilot Flying J’s announced a $50,000 fuel giveaway with daily chances for travelers to win $500 Pilot gas cards. Customers can enter via the Pilot Flying J Facebook page and share road trip favorites, memories and photos.
Customers will also earn special offers and three cents off gas and auto diesel with Pilot Flying J's myRewards Plus app. Deals in the app include daily offers on drinks, snacks and merchandise.

To anticipate an increase in travelers, Pilot Flying J’s is actively hiring over 10,000 team members at travel centers nationwide.

Noodle & Co. Gamifies Mobile Rewards to Boost Loyalty
Noodles & Company increased sales by engaging customers with a mobile-based approach that supported the restaurant chain’s aim for boosting loyalty. By gamifying the consumer experience on its app with rewards points, limited-time offers and quick polls, the company also saw a stronger return on its marketing efforts. 

These gamified features helped to capture more first-party data about Noodles’ most loyal customers, an increasingly useful method to help understand individualized preferences and shape future promotions.

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