Loyalty360 Reads: March 8th: DoorDash and Payfare Launch Expanded rewards Program for Dashers, Denny

DoorDash and Payfare Announce Exclusive Cash Back Rewards with DasherDirect
DoorDash and Payfare have launched an exclusive expanded rewards program for Dashers across the United States. Now, DasherDirect cardholders can enjoy new savings, including up to 6% cash back at participating restaurants, 5% at participating retailers, and additional savings on eligible purchases across hundreds of brands, including rewards from local and national retailers, including Costco, Adidas, Shake Shack, H&M and more.

"For many Dashers, DasherDirect is a one-stop-shop for digital banking and instant access to earnings," said Emma Glazer, Director of Dasher Marketing at DoorDash. "We are excited to partner with Payfare to offer meaningful rewards for every DasherDirect cardholder – from saving on everyday necessities like gas, to enjoying cash back from their favorite retailers – DoorDash is proud to support financial opportunity for Dashers on our platform."
Cheetos Debuts Hands-Free House, an Immersive Experience at SXSW Inspiring Fans to Live Their Best Hands-Free Lives
Advances in technology have allowed people to do almost anything – driving, cleaning, emailing – completely hands-free. These innovative technologies are particularly helpful for Cheetos® fans – the people who rock Cheetle®, the iconic orange dust, on their fingertips 24/7.

In the TV commercial and through other advertising such as billboards in major tech cities, fans are introduced to the theory that Cheetle was the inspiration behind hands-free technology. Turning muse into mischief, the brand is bringing this theory to life for fans by imagining what a world could look like in which they can live their best hands-free lives through a fully Hands-Free House debuting at SXSW® in Austin.

The Hands-Free House immerses guests into an innovative home that's completely Cheetle-on-the-fingers-friendly, including tech-enabled entry, smudge-free remote controls, and Alexa voice-controlled experiences like voice-activated appliances. Every room in the house was carefully designed to showcase how technology can be used to power everyday activities that normally require the use of your hands.
Denny's Taps TikTok Creators for New Menu Items
Denny's is collaborating with TikTok creators to produce a dozen menu items that started rolling out at the end of February. The Spartanburg, S.C. family-dining brand said the first three of the 12 items produced with users of the social platform have been introduced and will be available through June 21 in the restaurants and online through the smartphone app.

The company said the first six influencers worked with Denny's culinary team during the meal-development process. The first wave includes Get That Cookie Dough Pancakes with Jenny Solares (@es_jenny_solares) and The EnkyBoys (@EnkyBoys), a Jala-Bac Burger with Jonathan Chavez (@PaqJonathan69) and Elise Osafo (@ElTheEgg) and Clearly Very Fruity Pancakes with Elliott Norris (@CallMeBelly) and Matt Taylor (@Mattheperson).

"We didn't want to just work with this diverse group of social stars to 'hack the menu,'" said John Dillon, Denny's chief brand officer, in a statement Thursday. "Instead, we wanted to take it to a new level and tap into their creative personalities to create distinctly new menu items that are bursting with bold flavors."

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