Loyalty360 Reads: March 4th: Wyndham Rewards Celebrates Members with a Month of Stackable Deals, Panera Bread Announces the Evolution of the Panera Bread Foundation, and More

Wyndham Rewards Celebrates Members with a Month of Stackable Deals
Wyndham Rewards announced the return of "Member Month," a month-long celebration of Wyndham Rewards members featuring five weeks of exciting deals and discounts, available exclusively to members.

Every Wednesday throughout March, Wyndham Rewards members can unlock a new surprise offer.  Whether embarking on a bucket-list adventure or staying closer to home, Member Month rewards every type of traveler – with offers ranging from a mix of stay-based and at-home discounts, bonus point promotions, and more. These weekly offers are available to all members globally—even those who enroll during the promotion window—and are stackable with other offers throughout the month.

"Member Month is all about celebrating and rewarding our Wyndham Rewards members," said Lisa Checchio, chief marketing officer, Wyndham Hotels & Resorts. "Building on the success of last year where our members earned more than 600 million points, we are gearing up to top that number as we unlock five weeks of can't-miss deals. It's our way of saying thank you to our most loyal guests who continue to make our program number one."
 
'The Batman' Will Cost Some Moviegoers Extra in U.S. Cinemas as Movie Theaters Introduce Variable Pricing
Moviegoers heading to the new Warner Bros. film "The Batman" this weekend can expect to pay $1 to a few bucks more to see it, after exhibitors introduced a premium pricing model executives have long shunned. Ticket buyers at one AMC Entertainment location in Chicago, for instance, can expect to pay $1 more to see "The Batman" on Saturday night than those heading to the two-week-old "Uncharted." And a Saturday night screening of the film at a Cinemark location in Piqua, Ohio, is currently priced $2 higher than one for "Dog," according to the chain's website.

AMC Chief Executive Adam Aron, describing the strategy shift on an earnings call Tuesday, characterized the prices for "The Batman" as "slightly higher" than other films. Theater chains are counting on "The Batman" to deliver blockbuster returns in a fallow year thus far.
 
The Panera Bread Foundation Announces Refreshed Focus on Programs for Underserved and At-Risk Children & Youth
Panera Bread announces the evolution of the Panera Bread Foundation with a refreshed and focused mission: to support and strengthen communities by investing in underserved and at-risk children and youth to become leaders.

Participating U.S. Panera Bread company-owned bakery-cafes will launch a round-up program, Give Change for Children, to support the Panera Bread Foundation. Panera Bread guests will have the option to round-up their total final check to the nearest dollar to help underserved and at-risk children and youth. Give Change for Children will be available in-cafe at the register, at the drive-thru and kiosk, and through web and mobile ordering.
"The Panera Bread Foundation is proud of our recent refresh which supports our vision for the future and our work to further our diversity, equity and inclusion strategy," said Debbie Roberts, Chief Operating Officer at Panera Bread and President of the Panera Bread Foundation Board of Directors. "We hope that our contributions will help support a world in which young people can unlock their full potential and dare to dream, and where opportunity and economic mobility are accessible and equitable for all. We are grateful to play a role in providing these necessary resources in our local communities."
 
 

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