Loyalty360 Reads: March 2: Warby Parker Celebrates Commitment to Corporate Social Responsibility Through Buy a Pair, Give a Pair Program, Friendly

Warby Parker Celebrates Over 10 Million Pairs of Glasses Distributed Through its Buy a Pair, Give a Pair Program
Warby Parker, a direct-to-consumer lifestyle brand focused on vision for all, announced that more than 10 million pairs of glasses have been distributed through its Buy a Pair, Give a Pair program. Launched at the company's founding as part of its commitment to increasing access to vision care for people worldwide, the Buy a Pair, Give a Pair program is simple: for every pair of Warby Parker glasses purchased, a pair of glasses is distributed to someone in need. This exciting milestone means that more than 10 million people now have the glasses they need to learn, work, and achieve better economic outcomes.

"Warby Parker's mission is to provide vision for all—and we're working to achieve this by reimagining everything that a company and industry can be," said Co-Founder and Co-CEO Neil Blumenthal. "This milestone is a testament to our passionate employees, loyal customers, and committed partners and stakeholders. It's amazing to see what we've been able to accomplish together, and we know this is still just the start."
 
Natural Grocers Announces Second Annual Celebrate Colorado Event with Freebies and Discounts for Customers
Natural Grocers is announcing its second annual 'Celebrate Colorado' event on March 3rd, 2022, aka 303 Day. Customers at its 41 stores across the state will receive a free, Colorado-themed, limited-edition, reusable shopping bag and commemorative sticker (while supplies last), along with special discounts on local brands. Shoppers can also enter to win a $100 Natural Grocers Gift Card—one lucky winner will be announced for each Colorado store.

Additional Natural Grocers Brand groceries and supplements will be available at celebratory discounts from March 3rd through March 26th, and the company regularly stocks an extensive inventory of over 2,500 products from Colorado brands.

"From Steamboat Springs to Denver to Grand Junction, the Isely family and Natural Grocers have deep gratitude for our Colorado communities," remarked Co-President Kemper Isely. "When our parents started the company going door-to-door in Golden, they could not have imagined how far their dream of providing their community with healthy foods and Nutrition Education would reach. It has only been possible because our communities closest to home have embraced us. We endeavor to give back every day, and we are excited to 'Celebrate Colorado' together."
 
Friendly's Restaurants Debuts First Friendly's Café with a Focus on Convenience
Friendly's Restaurants announces the launch of Friendly's Cafe, a fast-casual concept, in Westfield, Massachusetts, which opened on February 26th. The new concept aims to deliver beloved Friendly's menu items, from craveable hamburgers, supermelts, and entrees to decadent ice cream sundaes, via a fast-casual service model that provides guests the flexibility to order pay at their own pace.

The 2,700 square-foot Friendly's Cafe will have seating for 45 guests and a dedicated side of the building with four parking spots reserved for curbside pick-up. Upon entering Friendly's Cafe, guests can order directly at the counter or through a QR code at their table where the food and ice cream is delivered to them once ready. Customers will also be able to order food online in advance and pick-up their items from the designated to-go area or have it delivered. And no meal at Friendly's Cafe is complete without an ice cream sundae, which guests can now order via a QR code from their table or by walking up to the ice cream bar counter.
 

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