Loyalty360 Reads: March 16 | The Coffee Bean & Tea Leaf Launches Digital Ad Campaign; Pizza Hut Serves Up

The Coffee Bean & Tea Leaf Launches Digital Ad Campaign to Celebrate the Beloved Latte
The Coffee Bean &Tea Leaf brand has launched its newest digital ad campaign that highlights their Café Latte – the silky, smooth latte that is simply better, not bitter.

Through social listening efforts, The Coffee Bean & Tea Leaf found coffee consumers touting the brand as better, with competitor's coffee being seen as bitter. This insight led to the Ditch the Bitter. Choose the Better. campaign. The digital ads show the unavoidable visceral reaction to drinking a bitter latte that everyone has experienced. This campaign looks to underscore the problem and offer a better, not bitter alternative.
Pizza Hut Serves Up 'Newstalgia' with Campaign
Pizza Hut serves up ‘Newstalgia’ campaign celebrating what fans know and love about the pizza restaurant, but with a contemporary twist. Bringing the campaign to life, the brand unveils a limited-edition PAC-MAN box featuring an augmented reality game and a chance to win a custom PAC-MAN game cabinet.

Pizza Hut is bringing back all the nostalgic feels to customers with a new brand campaign that captures the concept of "Newstalgia." The campaign puts a contemporary twist on celebrating all the things people love and associate with the brand – from Book It! pins, classic arcade games, red cups and Tiffany-style lamps and of course, iconic Pizza Hut pizzas.
Tupperware Brands Supports National Park Foundation
Tupperware Brands Charitable Foundation, the nonprofit arm of Tupperware Brands (TUP) and the National Park Foundation (NPF) announce their collective contribution to support the National Park Service in diverting nearly 10 million single-use plastic bottles from landfills through the installation of water bottle refill stations in national parks, while enhancing infrastructure and education to support composting and recycling in parks.

In October 2020, Tupperware, with a pledge of $1 million, became a premier partner of the National Park Foundation's Resilience & Sustainability program. Tupperware's support will focus on critical waste reduction and diversion needs across some of the National Park System's most visited sites. These projects are in alignment with Tupperware's goal to reduce waste in parks and protect resources for the enjoyment of current and future generations.
Super League and World Golf Tour by Topgolf Extend Esports Partnership
Super League Gaming, a global leader in competitive video gaming and esports entertainment for everyday players, announced the continuation of their existing partnership with Topgolf Entertainment Group to broadcast a series of exciting World Golf Tour by Topgolf (WGT) competitive events.

These events, streamed live across digital platforms, bring together avid golf fans, celebrities and professional athletes—connecting everyone through their love for the game of golf. Since the Fall of 2019, Super League has produced the monthly WGT Live Series broadcasts, providing the Topgolf experience to fans no matter where in the world they are located.
Giant Co. Names SVP of Customer Experience
The Giant Co. has named Glennis Harris SVP of customer experience, effective March 22. Harris succeeds John Ponnett, who will retire from the company on April 2.

In her new role, Harris will have responsibility for all of the company’s stores and e-commerce fulfillment centers, as well as asset protection and safety, delivery operations and store support. She will report directly to Nicholas Bertram, president of Carlisle, Pennsylvania-based Giant Co.

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