Loyalty360 Reads: June 9 | Kum & Go Has New Mobile App; Auntie Anne’s Opens First Drive-Thru Location; and More

Kum & Go Mobile: App Innovation Brings Store to Your Phone
Kum & Go, the Des Moines-based convenience retailer, is launching mobile order on the Kum & Go app for use at all 400+ store locations. The technology and payment platform makes it even easier for customers to get the fresh food and quality items that Kum & Go is famous for.

“Kum & Go is committed to making our customers’ lives more convenient, and by bringing mobile ordering to our app, we are doing just that,” said Kum & Go CEO Tanner Krause. “Order ahead and it will be ready for you in our store, or we will bring it out to you curbside or at the pump.  At Kum & Go we will continue to make our customers’ lives more convenient, both today & tomorrow.”

The easy-to-use interface allows for order and payment of a variety of Kum & Go staples including breakfast pizza, coffee, soda, beer, and more. Customers can receive their ordered items car-side as they fill up, or grab and go at the front of the store. Customers who make their first mobile order by June 30, 2021 will receive 25¢ off per gallon (up to 20 gallons) at their next fill up.
Auntie Anne’s Opens First Drive-Thru Location
Focus Brands, the parent company of Auntie Anne’s and Jamba has announced the new opening of a Jamba and Auntie Anne’s co-brand location, featuring the first Auntie Anne’s drive-thru in brand history.

The location in Wylie, Texas, part of Auntie Anne’s commitment to move beyond traditional mall locations for greater brand accessibility, will feature elements of both brands, including design and menu boards. Jamba’s menu complements the pretzels and snacks offered at Auntie Anne’s.

“Consumer research shows that our guests want access to Auntie Anne’s outside of the mall. While we were already underway with identifying ways to enhance our brands’ accessibility, the study results confirmed our strategy to co-brand this location with Jamba,” says Brian Krause, chief development officer of Focus Brands.
Comfort Hotels Celebrates 40 Years of Guest Loyalty
In celebration of Comfort Hotels' 40th anniversary, the iconic upper midscale brand of Choice Hotels International, Inc. launched its summer sweepstakes in which new and loyal guests have a chance to win one of 40 prizes of 40,000 Choice Privileges points.

Guests that register online for the sweepstakes and stay at a Comfort property during the month of July will earn a sweepstakes entry for each night of stay with up to 31 chances to enter.

"We're giving new and loyal guests a chance to join in the excitement as we celebrate the Comfort brand's 40th anniversary. The sweepstakes is our way of saying thank you this summer for 40 incredible years," said Megan Brumagim, vice president, brand management, design and compliance, Choice Hotels.
Walmart to Close All U.S. Store Locations for Thanksgiving Day
Walmart announced all U.S. store locations will close for Thanksgiving Day, November 25, as a ‘thank you’ to associates for their continued hard work during the pandemic.

Associate Elizabeth Brown, a People Lead from store #5260 in Rogers, Arkansas, shared the exciting news before a crowd of approximately 1,000 associates during the retailer’s Associate Celebration meeting. This is the second year running that Walmart has closed stores on Thanksgiving Day to give time back to associates.

Throughout the pandemic, Walmart has continued to place a heavy emphasis on the well-being of its associates. Recently, the company expanded access to no-cost counseling and extended its COVID-19 emergency leave policy through September 30.

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