Loyalty360 Reads: June 27: SpartanNash Raises Funds for Special Olympics, HelloFresh’s Interactive Twitch Series, and More

SpartanNash Raises $242,050 for Special Olympics
SpartanNash raised $242,050 through its annual fundraising campaign in support of Special Olympics athletes and State Summer Games. The SpartanNash Foundation has donated more than $9.7 million and tens of thousands of volunteer hours throughout its partnership with theorganization. The Company also employs more than 25 Special Olympics athletes.

“Diversity and inclusion are foundational to the People First culture we are cultivating at SpartanNash, so we are proud to partner with Special Olympics,” said SpartanNash Senior Vice President, Communications and SpartanNash Foundation Executive Director Adrienne Chance.

HelloFresh Launches New Interactive Twitch Series
HelloFresh launched new original live competitive cooking series, Unleash the Feast, premiering on Twitch. HelloFresh will sponsor the interactive cooking tournament that showcases cooking with a competitive twist. Fans and followers are also invited to get involved in the action through various interactive elements.

During the live show, consumers will have the opportunity to play an active part in the tournament through the interactive and community-based features on Twitch. Participants will also have the opportunity to win prizes and exclusive deals throughout the live broadcast, including savings on HelloFresh meal kits plus free shipping with code.
Walmart Announced Augmented Reality Customer Experience
Walmart announced two new augmented reality features designed to improve customers’ experience, whether they are shopping from home or in the retailer’s stores.

The first feature, which is scheduled to roll out early next month on Walmart’s iOS app with Android and mobile web versions to come, will allow shoppers to view furniture and home décor items in spaces within their homes.

Walmart’s second AR feature is currently in development and will allow associates and customers to point their phone cameras at store shelves and get products based on personal preferences.

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