Loyalty360 Reads: June 24 | 1-800-Flowers.com Introduces New Workshop Collaboration, Dog Haus at Forefront of Virtual Kitchen Movement and More

Innovation
 
1-800-Flowers.com Debuts Experiential Workshop Collaboration with Alice's Table
 
1-800-Flowers.com has announced a workshop collaboration with Alice's Table for new ways to learn how to make floral arrangements. The tickets for the workshop will be $65 and include a floral arranging kit with seasonal stems and a vase from the flower brand.
 
"1-800-Flowers.com and Alice's Table have teamed up to bring fun-filled virtual and live floral workshops to customers nationwide," according to 1-800-Flowers.com on their website. "Each guest is provided with a floral arranging kit, which includes farm-fresh flowers and a stylish vase. You will learn step-by-step how to create a beautiful seasonal arrangement in an interactive workshop with an Alice's Table floral host."
 
Retailers
 
Community Retail Is Why Fleet Feet Won Big During Coronavirus Shutdowns and Will After
 
Forbes has reported that Fleet Feet's #RunningIsNOTCancelled has set the brand up to respond to the reopening market well, with the sneaker business seeing a 95 percent revenue gain over 2019.
 
John Moloznik, director of Fleet Feet franchise operations, said in the above Forbes article, "The difference between buying running shoes from another retailer, like Nordstrom or a big box store, versus buying it from a run specialty store is the fit process. That's what makes our industry truly unique."
 
Resale Market Expected to be Valued At $64 Billion in 5 Years, As Used Clothing Takes Over Closets
 
According to a CNBC article, resaler ThredUp has announced that the secondhand apparel market is currently valued at about $28 billion and will reach $64 billion within five years, according to a report the brand conducted with third-party research firm GlobalData Retail.
 
"Resale is here to stay," said ThredUp co-founder and CEO James Reinhart in the above CNBC article. "The next question is who wins and who loses."
 
How Much Covid-19 Cost Those Businesses That Stayed Open
 
According to a Wall Street Journal article, businesses might be seeing high costs due to staying open during the pandemic, due to new cleaning procedures and increases pay for frontline employees.
 
Some of these businesses include:

  • Target
    • $1 billion
  • Walmart
    • $900 million
  • Kroger
    • $830 million
 
"We do expect some COVID-related costs to continue beyond the first quarter as we continue to invest in associate and customer safety as well as support heightened digital demand," said Kroger Co. Chief Financial Officer Gary Millerchip in the above WSJ article.
 
Dog Haus is at the Forefront of the Virtual Kitchen Movement
 
A Restaurant News article highlighted Dog Haus, which in April 2019 became the first brand to commit to a multi-year deal with Kitchen United. Dog Haus currently has two virtual kitchens in Chicago and Pasadena.
 
"Virtual kitchen's offer a one-of-a-kind opportunity for Dog Haus to bring its unique, chef-driven menu to people when and where they want a good meal," said Dog Haus Partner André Vener in the above Restaurant News article. "Food delivery is booming. Well over half of modern-day consumers in the U.S. get delivery at least once a week, which translates to huge opportunities for businesses that can keep up. But Dog Haus isn't just keeping up, we are leading the charge. We believe that it's important to embrace the changes happening in this part of our industry. It's not only an enormous growth opportunity but also an amazing way to serve our handcrafted creations to current and future Dog Haus fanatics in one fell swoop."
 

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