Loyalty360 Reads: July 7 | MAPCO Launches New App, Tractor Supply Company Teams Up with American Kennel Club and More

Burger King Launches New Creative Campaign with Focus on Competition
Burger King Finland has launched a conquesting campaign in Helsinki, running ads outside of McDonald's restaurants in the city, promising free delivery if they set their pick-up location at a McDonald's.
"Nearly every district in Helsinki has a McDonald's restaurant," said Burger King Brand Manager, Kaisa Kasila, in a Burger King press release. "Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there's an easy fix."
Charleys Philly Steaks Prepares For Launch Of New Digital Tools & Loyalty Program
Charleys Philly Steaks has announced the launch of digital initiatives to provide new experiences for customers. The brand is rolling out an online ordering platform and an app-based loyalty rewards program.
"Our teams have been hard at work developing the systems and processes needed to build the Charleys Philly Steaks of the future. It is exciting to see this hard work come to life. Our guests and franchisees will love the additional capabilities our new online ordering and loyalty programs will provide…and this is just the beginning of a massive effort to grow and improve the brand.", said Brian Hipsher, VP of Marketing for Charleys Philly Steaks, in a Charleys press release.
Samsung Launches New Ways to Earn Rewards Points for Galaxy Gamers
Samsung has announced that Galaxy gamers will be able to earn Samsung Rewards points. They will be able to redeem these points for new Galaxy Store games.
According to the above Phonearena article, "Without further ado, if you're using a Galaxy device, you'll be able to earn and redeem Samsung Rewards points for many of the games that are listed on the Galaxy Store. You'll just need to enroll in the Samsung Rewards program first, which will earn you three points for every dollar spent on games in the Galaxy Store. In fact, the first time you sign up for Samsung Rewards, you'll receive $10 in Rewards points."
MAPCO Launches New App with Mobile Pay, Increased Rewards
MAPCO has announced the launch of a new mobile app that will allow customers to pay both at the pump and in-store by adding their credit card, debit card, Apple Pay, Google Pay or MAPCO's private-label debit program, MAPCO Better Debit.
"With the new MAPCO app, we are offering our guests an additional point of contact where they can give us their feedback, find great deals and complete their transactions more conveniently than ever," said Claudio Daguerressar, VP of Marketing, MAPCO, in a C-Store Decisions article. "It also provides an additional layer of safety and automatically links to each guest's MY Reward$ account so they can easily earn points without having to swipe their loyalty program card."
Tractor Supply Company Teams Up With the American Kennel Club in Support of Dogs and Owners
Tractor Supply Company has announced a multi-year sponsorship agreement with the American Kennel Club.
"At Tractor Supply, we support dog owners of any breed, providing the resources they need for their pet's health, welfare and quality of life," said Nicole Logan, Vice President, Divisional Merchandise Manager of Tractor Supply Company, in a Tractor Supply Company press release. "We are proud to partner with AKC and their constituents to further engage this audience as their preferred pet shopping destination."
The press release states that dog owners affiliated with AKC will start to know TSC as a complete pet store through email and newsletter communications and promotions.
"We are honored to work with Tractor Supply to benefit dogs and their owners," said Dennis B. Sprung, President and CEO of AKC, in the same press release. "Throughout our 135-year history, we have been dedicated to fostering the human-canine bond and created tools and resources that help dogs and their owners lead happy and healthy lives. We are excited to continue to expand our reach and bring our sports, tools and resources to new audiences via this quality relationship."

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