Ford Planning to Nearly Double All-Electric F-150 Lightning Production to 150,000 Units Annually; First Wave of Reservation Holders Invited to Order
Ford Motor Company said it is planning to nearly double production of the F-150 Lightning™ pickup at the Rouge Electric Vehicle Center in Dearborn to 150,000 trucks per year to meet high demand for the first all-electric version of America’s best-selling vehicle, the F-Series. And beginning Thursday, the first group of reservation holders will be invited to place their orders for the F-150 Lightning.
Due to unprecedented customer interest, Ford is implementing a wave-by-wave reservation process, with reservation holders being asked to watch for an invitation via email from Ford or to log into their Ford.com account over the next few months. Those who don’t receive invitations to convert for the 2022 model year will have an opportunity to order a future model year vehicle in due course.
Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025, New Accenture Study Finds
A new study by Accenture (NYSE:ACN) found that the $492 billion global social commerce industry is expected to grow three times as fast as traditional ecommerce to $1.2 trillion by 2025. Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.
“The pandemic showed how much people use social platforms as the entry point for everything they do online — news, entertainment, and communication,” said Robin Murdoch, global Software & Platforms industry lead at Accenture. “The steady rise in time spent on social media reflects how essential these platforms are in our daily life. They’re reshaping how people buy and sell, which provides platforms and brands with new opportunities for user experiences and revenue streams.”
Sequoia Launches New Total Rewards and People Policy Benchmarking Online Resource to Accelerate Insights into Action
Sequoia® the pioneer in Total People Investment, today announced the launch of Dataforest by Sequoia, an online resource for total rewards and people policy benchmarking to help HR leaders measure their people programs and practices against industry trends. Dataforest provides a comprehensive set of timely employee experience data through visually rich and interactive experiences, making it easier to discover and understand insights.
"Business leaders need a way to quickly understand and stay ahead of workplace trends in this distributed work environment," said Greg Golub, founder and CEO of Sequoia. "Dataforest is the community-driven instance of our people analytics and insights offering organizations with real-time data that can be used to inform people and business strategy."